Optimising your Ad Credit spend is all part of being a successful property agent in this digital era, and it’s especially important during this challenging period.  

Today, as continuation of our COVID-19 Relief Initiative for Agents, we’re sharing some tips on knowing when to spend your Ad Credits and on what you can spend them on!  

Know When People are Online

When property seekers are online, that’s when you want your listings to rank on top! So this is when you can invest your Ad Credits to repost and Boost your listings. 

Don’t forget to achieve 100% Listing Quality Score too!  
Want to know how? Find out from our Help Article: Ensure a High Listing Quality Score. 

Let’s take a look at residential listings – which day of the week do they get the highest number of visits? 

PropertyGuru traffic: Graph - by Week

From research done over the past 3 months, we’ve found that Monday is the clear winner when it comes to property seeker visits! Tuesday is then followed closely by Sunday and Thursday. Interestingly, Saturday seems to be the day when residential property seekers are least active.  

Now the next question would be – what time of the day are residential property seekers most active?  

PropertyGuru traffic: Graph - time

Based on the same research, we’ve found that property seekers have the highest activity between 12PM to 3PM (probably doing some home searching during lunchtime) and they slowly start to taper off during the day.  

If you’d like to ensure that your listings are reposted at strategic dates and times, don’t forget you can always schedule an Auto-Repost and Auto-Boost!  

Understand What Each Listing Needs 

Every listing is unique and what one listing needs might not be the same for another.  

The way to understanding and diagnosing each individual listing is by looking at your Listings Performance Insights!  

PropertyGuru Listing Performance Insights for agents

Just by looking at your listings’ success numbers along with the tips provided, you’ll be able to make better decisions on what listing actions you should carry out!  

You can find out more details on how to improve your listings’ performances in this Help Article

Make Full Use of This Time! 

Don’t forget that as part of our COVID-19 Relief Initiative, Optimus is on lockdown. Therefore, the number of Ad Credits needed to repostBoost and Spotlight is fixed for all listings; and the rate has been set at the lowest since the start of 2020. 

Log into your AgentNet and start strategising your Ad Credit spend now!  

Stay tuned for more weekly tips and insights to support you through COVID-19!  

#GuruCares #SGunited #PGStandByYou 

Check out your COVID-19 Resource Guide to see the relief measures, latest webinars and articles available to you! 

Sign up for your free webinar sessions available on PropertyGuru Academy 

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