Hello Query,
Thank you for your query on the sales procedure for developer sales (New Launch Projects).
Firstly, you are right. All sales commissions with the exception of HDB are bourne by the developer, hence there are no fees payable by yourself.
HOWEVER, not all sales agents are paid the same from their agencies, or cobroke agents.
In the case of giving the agent an exclusive right for pre-booking, it would really depend on what your objective is.
To "give the right for pre-booking"? Or to secure the unit of your choice. In Project Sales, there are only 2 kinds of agent. The one that gets the unit, and the one that does not.
For example, at our most recent launch at One Dusun Residences, 300 buyers placed cheques for 154 Residential Units. Another 300 Cheques were placed for 76 Commercial Units. All in, ONLY 154 Resi and 76 Comm buyers got their units. The rest, did not.
See my link below for the ODR launch:
http://sg-realestate-sg.blogspot.sg/2012/08/another-successful-launch-one-dusun.html
Agents who pay attention to:
1. Cheque placement patterns
2. Buyer sentiment
3. Quick reaction to changes in sales procedure
4. Familiarity to sales procedures during preview
Will be more likely to succeed in securing the unit of the buyer's choice.
Hence in this case, to give the exclusive right to any agent makes 1 critical assumption:
"All agents are the same, and they can get the job done."
Unfortunately for 200+ buyers at the ODR launch, they have learnt that that is not the case.
Hope this gives you a better insight into your agent selection in future!
Best Regards,
Mervin Tang
Marketing Manager
CLMD Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile:
(65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Discussions: http://sg-realestate-sg.blogspot.com/
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