The project is located within the Greater Southern Waterfront as part of URA's plan to transform the district. As such it will be an exciting place to live, work and play. You may refer to URA's Master Plan here: https://www.ura.gov.sg/Corporate/Planning/Master-Plan/Urban-Transformations/Greater-Southern-Waterfront
If you are not a nature lover or do not enjoy living by the sea, perhaps this would be the downside of staying within the area.
Hope this answers your question.