Modern Living In the Heart Of The City

Victor Kang21 Nov 2019

SPECIAL ADVERTISING FEATURE: Boasting a stunning architectural design and an excellent location surrounded by a slew of amenities, V on Shenton is the perfect epitome of modern living in the city.

Words by Michelle Yee

For the longest time, the former UIC Building – at 39 storeys high – was the tallest tower in the Shenton Way area.

Today, the building, which has been redeveloped by UIC Investments (Properties) Pte Ltd into V on Shenton – a stunning mixed-use development comprising a 23-storey office tower and a 54-storey residential tower which are connected by a common plinth – continues to dominate the city’s skyline.

Designed by world-renowned architect, Ben Van Berkel of award-winning Dutch architectural firm UNStudio, one of the main features of this development is definitely the building’s facade, boasting a honeycomb-like design conceptualised from the basic hexagon shape.

Apart from striving to achieve an impressive aesthetic that would make the development stand out from the surrounding buildings, the team wanted to ensure that the design would serve the dual-purpose of offering shade, to tackle the climatic conditions of Singapore, and they have successfully achieved their objectives with this iconic development.


Strategically located within the prime District 1, in the heart of Singapore’s Central Business District and Marina Bay Financial District, V on Shenton is surrounded by a slew of modern amenities, iconic landmarks and transportation links, making it a great investment opportunity.

In fact, plenty of discerning investors have already snapped up a unit at this 510-unit development – to date close to 90% of the units have already been sold and the only available units left are the bigger units located on the higher floors (from the 37th floor).

Most buyers were attracted to the development’s close proximity to several financial institutions like Singapore Exchange, Citibank, Julius Baer and Bank of Tokyo Mitsubishi UFJ, and is within walking distance to a slew of modern amenities including Downtown Gallery, Lau Pa Sat, Marina Bay Sands, and the Marina Bay Link Mall.

There are also plenty of options for leisure and entertainment pursuits, as the development is located close to a handful of iconic landmarks like Gardens by the Bay and The Esplanade.

Getting to the other parts of the island will also be a breeze, as the development is well served by major expressways like the East Coast Parkway (ECP), the Marina Coastal Expressway (MCE), and the Central Expressway (CTE), and multiple MRT networks such as the East-West Line, North-West Line, Downtown Line and the upcoming Thomson East-Coast Line – the upcoming Shenton Way MRT station is located right next to V on Shenton, while Raffles Place and Tanjong Pagar MRT stations are situated just a short walk away.


One of the many perks of picking a high floor unit at V on Shenton is undoubtedly the panoramic views of the sea or city skyline – some units even offer dual views of both the sea and city skyline.

Currently, only the bigger units like the two-bedroom + study and three-bedroom units, located on the higher floors are available. Spanning 1,206 sq ft to 1,755 sq ft in floor area, these apartment types feature a spacious living and dining area as well as bedrooms that are perfect for larger families or young couples looking to start a family. Each unit has been designed and outfitted with top-of-line appliances from renowned brands like Gaggenau

For those looking for the best that this development has to offer, they can consider one of the penthouses, ranging from 3,315 sq ft to 7,255 sq ft in floor area. Only six units are available, of which two have already been sold.

Within the development, residents can look forward to a bevy of recreational facilities including swimming pools, spa pools, aqua gym, BBQ pits, a well-equipped sea-facing gym and lush sky gardens.


While V on Shenton seems to have it all – a great location, excellent amenities and well-designed layouts – the development still has a lot more to offer in terms of potential capital appreciation, thanks to its close proximity to the up and coming Greater Southern Waterfront.

A 1,000 ha site – two and a half times the size of Marina Bay – will be freed up following the relocation of the ports at Tanjong Pagar and Pasir Panjang to Tuas from 2025, and the government has announced plans to redevelop the land for urban living along Singapore’s southern coast.

The development will take place in phases, starting with the former Pasir Panjang Power District, Keppel Club and Mount Faber in the next five to 10 years. According to analysts, areas such as Shenton Way stand to benefit from the development of the Greater Southern Waterfront, Singapore’s new premier waterfront destination.

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