ERA Singapore harmonises digital solutions for customers, trusted advisors

27 Nov 2020

With more property transactions done remotely now, ERA has partnered with various platforms including digital signing application provider Dedoco and Matterport’s AI and 3D technology to offer a digitised approach across every touch point of their services. Image: ERA

ERA Singapore (ERA) recently marked the transformation of ERA APAC Centre with National Development Minister Desmond Lee that will see the new-look Asia Pacific headquarter taking shape next year.

Set to become a real estate icon within the region, the building – which is the only one owned by a real estate agency within the city-state – will see digitalisation take centre stage across every touch point.

It will feature a media room equipped with cameras, audio and lighting systems that will enable its trusted advisors to produce videos or conduct virtual meetings and training sessions.

There will also be a co-working space where trusted advisors can brainstorm ideas and seek consultation with fellow teammates via online and offline platforms.

Several interactive LED display screens will also be installed, where virtual property galleries will be showcased.

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With more property transactions done remotely now, ERA also introduced end-to-end digital initiatives for its trusted advisors and customers.

These include the Global Referral Network, a global initiative by its master franchisor ERA Real Estate “to automate and track cross-border property buying and selling processes within its global network”, said ERA in a release.

ERA also adopted the digital document and signature solution powered by digital signing application provider Dedoco.

Integrated with GovTech’s Sign with SingPass feature, the new solution reduces the time spent on delivering documents for signing by customers, making it more time-efficient for property owners, particularly those based overseas.

ERA also unveiled a chatbot, in partnership with YooZoo Games, that allows its trusted advisors to access project information instantaneously via WhatsApp.

It had also partnered with PropertyGuru for the launch of Asia Virtual Property Expo, a virtual platform to promote cross-border property buying and selling. 

Virtual booths are set-up from 11 November to 12 December “for trusted advisors to meet and greet their customers, as well as for participating developers across the region to showcase their properties”. 

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The virtual expo will showcase more than 300 properties as well as 40 webinars across ten countries – namely, Singapore, Malaysia, Thailand, Vietnam, Myanmar, Indonesia, Philippines, Cambodia, the United Kingdom and Australia.

ERA partnered Matterport to offer 3D virtual viewing and capture services, to provide its trusted advisors easy and low-cost access to AI technology and 3D capabilities in marketing their properties virtually.

With Matterport’s AI and 3D technology, trusted advisors can conduct a detailed walkthrough of properties from anywhere, any time of the day.

“These digital initiatives are examples of how ERA is embracing Proptech into our business so that our trusted advisors have a competitive edge,” said ERA Executive Officer Jack Chua.

“In an increasingly digitalised world, we are constantly thinking of breakthroughs to bridge physical limitations and enable seamless processes for buyers, sellers, and trusted advisors alike. Our aim is to provide personalised services along every step of the real estate experience, no matter where they are located.”

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