Roses, consumer guides given out to tempt EC buyers

Romesh NavaratnarajahDecember 5, 2014


To help boost property sales amid a slowdown in the residential market, Singapore developers and marketing agencies are getting more creative in engaging home buyers apart from just run-of-the-mill advertisements.

For the upcoming launch of The Amore executive condominium (EC) in Punggol, property agents from PropNex were seen giving away roses last Wednesday at Shenton Way and Orchard, to create awareness of the project. The idea seems fitting given that Amore is the Italian word for love. It also allowed salespersons to engage with potential EC buyers.

“Being the last EC in 2014 that does not require upgraders to pay the resale levy (that can amount up to $50,000), there was a lot of interest, moreover, onlookers were curious about what we were giving out. Looking at the response that we had so far, I am delighted that we have created a buzz,” said Simon Lum, one of the developer sales team leaders.

As part of the outreach programme, another 10,000 roses will be handed out this weekend at Punggol. At the same time, agents will also be giving away 60,000 consumer guides to the public. The 16-page guides published by PropNex contain the latest EC statistical trends and informative regulations on purchasing ECs.

In addition, Mohamed Ismail, CEO of PropNex will be at Amore’s showflat at Edgefield Plains this weekend conducting a talk on “Opportunities of Upgrading”.

Located between the Oasis and Kandaloor LRT stations at the junction of Punggol Central and Edgedale Plains, the new 378-unit EC project opens for e-application on 12 December.

The Amore is being developed by Keong Hong Holdings, which is behind several major residential projects in Singapore such as SkyPark Residences in Sembawang.


Romesh Navaratnarajah, Singapore Editor of PropertyGuru Group, wrote this story. To contact him about this or other stories email

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