The virtual reality show suites incorporate Oculus Rift technology, which provides a more immersive experience. (Photo: Keppel Land)
Property developer Keppel Land has turned to virtual reality (VR) technology to sell a new stack of apartments at its 500-unit Highline Residences condominium in Tiong Bahru.
The company teamed up with technology firm VMW Group to create two 360-degree VR show suites – the first of its kind in Singapore to utilise Oculus Rift technology, which cost about $250,000 to develop.
“Each VR show suite was created in great detail, aligning strictly to the actual size of the unbuilt units and integrated with the unit plan overlay for orientation and navigation,” said Lee Hon Kit, Managing Director of VMW.
Visitors will be able to view computer-rendered images showing the layouts of three- and four-bedroom units located in the low-rise blocks and in one of the three towers.
The units, which range in size from 1,130 sq ft to 1,227 sq ft, will be launched this weekend. Prices go from $1,700 psf to $1,900 psf.
Two years ago, the developer built three physical show suites next to the development site, but only for its one-, two- and three-bedroom apartments.
Albert Foo, General Manager of Marketing at Keppel Land, said: “Property agents have been telling us that without a show suite, it is very difficult for them to get customers to try to imagine the space because the layouts are very different from the physical show suites.”
He added: “This portable technology also enables us to reach out to customers overseas more effectively.”
Foo reckons building another two physical show suites would have easily cost $1 million, factoring in the rental of the land, as well as construction and furnishing costs.
Launched in September 2014, Highline Residences has found buyers for 283 of the 320 units released for sale.
The 99-year leasehold project also contains dual-key apartments and penthouses. Modelled after the High Line Park in New York City, it is scheduled for completion by 2018.