70% of The Visionaire’s buyers choose smart home package

Romesh NavaratnarajahApril 26, 2016

The Visionaire EC resize

Artist’s impression of The Visionaire EC in Sembawang.

The Visionaire, a 632-unit executive condominium (EC) in Sembawang, has reported brisk sales since bookings opened on Saturday (23 April).

Close to 70 percent of the 150-plus units sold come with the smart home package, said its developer Qingjian Realty.

These units have an average price of $811 psf, similar to that of The Brownstone EC, located right beside it.

“The high take-up of our smart homes shows the readiness of Singaporeans to take the next step into the future of smart living,” said Li Jun, General Manager of Qingjian Realty.

James Goh and his wife were the first couple to book a unit. “We have been looking for a suitable EC for a few months now, and we think that the pricing of The Visionaire is very reasonable, especially since it will be right next to the Canberra MRT station,” said Mr Goh.

“We accepted the smart home package because of the security and convenience the features will bring. We did some research and found out that it will be very costly for us to buy these devices separately.”

Meanwhile, home buyers who opt out of the smart home concept will be given a minimum price deduction of $6,500, depending on the unit size.

In March this year, the developer published a poll which showed that seven in 10 young couples would consider living in an EC enabled with smart technologies.

The strong response has encouraged Qingjian to start designing smart home packages for all of its current and upcoming launches, including Bellewaters and Bellewoods.

The firm is designing three to five different smart home packages for homeowners, which will be introduced in phases.


Romesh Navaratnarajah, Senior Editor at PropertyGuru, wrote this story. To contact him about this or other stories, email romesh@propertyguru.com.sg


You may also like these articles

40% of Sturdee Residences sold

Artist’s impression of Sturdee Residences in the Little India district. A total of 122 units of the 305-unit Sturdee Residences were sold at an average price of $1,550 psf during a VIP preview ev

Continue ReadingApril 25, 2016

Property investment sales plunge 74% in Q1: DTZ

Investment sales face headwinds. Real estate investment sales in Singapore, which corresponds to the sale of land, buildings and multiple units valued above $5 million, plunged by around 74 percent

Continue ReadingApril 26, 2016

New HDB flats now more affordable

HDB flats have become more affordable since 2013. Paying off the monthly instalments of HDB loans for Build-To-Order (BTO) flats has become easier in the past three years, even though the maximum t

Continue ReadingApril 26, 2016