ERA Network, Singapore’s largest real estate agency, has partnered with Australian firm Auswell to offer Singaporeans an “enhanced buying experience” when they are considering Australian property purchases and investments.

The partnership, which came into effect late last year, has already seen benefits with ERA and Auswell marketing three Australian apartment developments to Singapore property buyers and investors.

Marvin Lee, Marketing Director for ERA, told PropertyGuru: “We are working together to bring more products into the market.”

Lee explained that his agents have already benefited from training and guidance from its new partner, both in Australia and in Singapore.

“Prior to every product launch in Singapore Auswell train my agents on product knowledge and regulations associated with selling Australian properties, and this further strengthens our confidence because of their commitment to bring only the best buying experience for our purchasers,” he said.

“Some feedback from buyers is that we are more credible due to our association with Auswell, which is operating from Melbourne itself.”

Another benefit for Singapore buyers is the partnership allows access to Melbourne project launches as they happen.

Lee said: “One of the most appealing benefits is that ERA is able to bring in new products as they are launched in Australia. We have had feedback from seminar attendees that they realise that many are selling products that have been in the market for some time, or that they are able to select from the remaining 5-20 percent balance units.”

Philip Tan, Director of Auswell, told PropertyGuru: “We house a one-stop services platform that delivers marketing and leasing, property management and the future re-sales market that is much needed. We get our stocks fresh from developers and manage all reservations and paperwork support for our partner in Singapore.”

 
Andrew Batt, International Group Editor of PropertyGuru Group, wrote this story. To contact him about this or other stories email andrew@propertyguru.com.sg

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