Hong Building - 1 Units for Sale

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Hong Building – PropertyGuru Market Pulse Insights

Latest PropertyGuru search trends over the past month keep the development visible among area-focused browsing activity in Farrer Park / Serangoon Rd. This project remains part of the local consideration set for buyers exploring the district's apartment segment.

Pricing by Unit Types:

• 2-Bedroom Units:
  • Avg Asking Price: S$ 2.25M
  • Avg PSF: S$ 1,646 psf (15.31% lower compared to Farrer Park / Serangoon Rd average of S$ 1,943 psf)
  • Available Units: 1

Key Takeaway: Market demand indicators point towards the 2-Bedroom configurations as the primary point of interest for this property. With only a single unit currently listed, the limited inventory profile aligns with a competitive pricing strategy that sits below the broader district average on a per-square-foot basis. This pricing discount relative to the local market average may attract buyers seeking value-oriented entries into the area. Selective market support is likely to continue for such units that offer a lower entry price point compared to neighboring developments.

Location & Lifestyle Highlights — Hong Building 650m (8 mins) to FARRER PARK MRT STATION — This station on the North East Line provides a direct and efficient link to the city center and major commercial hubs. Hong Building offers a modern and efficient living space right in the heart of a vibrant district, making it a practical choice for those who value a fast-paced urban lifestyle. Its central position ensures you are always close to the action while enjoying a well-connected home base. Nearby hotspots: MRT Stations:

• BOON KENG MRT STATION (1542m, 18-19 mins) — Serves as a useful secondary connection point to the wider rail network for daily travel.

Bus Stops (38 within 1 km):

• KENTISH GREEN (290m, 3-4 mins) — Very close stop that makes hopping on a bus for local errands incredibly simple.
• KENTISH LODGE (362m, 4-5 mins) — Provides additional route options for a smooth commute around the neighborhood.
• BLK 51/OPP PEK KIO MKT (393m, 4-5 mins) — Conveniently located near the local market for easy transport after morning grocery runs.

Education & Early Learning:

• MAPLEBEAR PLAYWORKS PTE. LTD. (429m, 5-6 mins) — Quality early childhood education is just a short walk away, perfect for parents with young children.
• NORTHLIGHT SCHOOL (689m, 8-9 mins) — A nearby specialized secondary institution providing accessible educational pathways within the area.
• FARRER PARK PRIMARY SCHOOL (900m, 10-11 mins) — A reputable primary school option situated within a comfortable distance for local families.

Healthcare & Wellness:

• PEK KIO FOOD CENTRE (448m, 5-6 mins) — Great for residents looking for healthy, fresh local food options and a community atmosphere.
• TRUE CARE CLINIC (564m, 6-7 mins) — Reliable medical services nearby ensure that primary healthcare needs are quickly attended to.
• FARRER PARK HOSPITAL (763m, 9-10 mins) — Proximity to a major private hospital offers peace of mind with comprehensive specialist services.

Shopping & Retail:

• ROCCA BALESTIER (466m, 5-6 mins) — A handy spot for quick retail therapy and picking up daily essentials without traveling far.
• BALESTIER POINT (604m, 7-8 mins) — Offers a variety of shops and services that cater to the diverse needs of the local community.
• CITY SQUARE MALL (1076m, 12-13 mins) — A major shopping destination featuring a wide array of international brands, a cinema, and a supermarket.

Dining & Food:

• NG AH SIO PORK RIBS EATING HOUSE (32m, 1 min) — Famous local heritage food is literally at your doorstep for an iconic dining experience.
• OLD LAI HUAT SEAFOOD RESTAURANT (95m, 1-2 mins) — Excellent seafood options are just a few steps away, ideal for family dinners or hosting guests.
• BALANCE COFFEE (465m, 5-6 mins) — A nearby spot for specialty coffee, perfect for remote workers or a quick caffeine fix.

Places of Worship:

• GOR CHOR TUA PEK KONG TEMPLE (525m, 6-7 mins) — A significant local landmark providing a space for spiritual reflection and community heritage.
• TASEK UTARA MOSQUE (932m, 11-12 mins) — Accessible religious facility serving the needs of the local Muslim community.

Highly attractive for: Young Urban Professionals, Business Owners, Investors, and Small Families.

Market & Rental Insights

Hong Building presents a boutique residential profile with a focus on long-term stability rather than high-frequency market turnover.

• PG Pulse Insight: The project maintains a stable market presence, characterized by a closely-held nature and a focus on capital preservation.

Published date: October 16, 2026