New private home sales fell almost 50% m-o-m in Dec

Romesh Navaratnarajah16 Jan 2019

Parc Esta showflat crowd crop

A crowd of potential buyers at Parc Esta’s sales gallery in November. (Photo: MCL Land)

New private home sales fell by almost 50 percent to 602 units in December from 1,201 units in November, on the back of the year-end lull and a dearth of new launches, reported the Business Times.

On a yearly basis, new private home sales surged by 40 percent from the 431 units sold in December 2017.

Including executive condominiums (ECs), developers sold 605 units, down by almost 50 percent from the 1,205 units moved in November, but 14 percent higher from the previous year’s 531 units.

“Despite no new launch in December, sales momentum of earlier launched projects continued even after their initial launch. This largely showed that developers have gotten their product mix and pricing spot on,” said Hutton Asia’s research head Lee Sze Teck.

Parc Esta and Whistler Grand along with Riverfront Residences, Stirling Residences and Parc Colonial emerged as the top five projects in December.

Other projects that registered double-digit sales include Affinity at Serangoon, The Tapestry, Parc Botannia and Belgravia Green.

Christine Sun, head of research and consultancy at OrangeTee & Tie, noted that the ongoing sales momentum at several new projects “may indicate that the property market could be reaching equilibrium soon as prices are stabilising and more buyers are streaming back”.

“We anticipate that the current buying momentum will continue and the supply-led demand may see developers’ home sales reaching 10,000 to 11,000 units for 2019. Many projects are expected to be launched after Chinese New Year, including The Florence Residences and Treasure @ Tampines.”

Sun predicts a bumper crop of 19,000 to 21,000 new homes to be launch-ready this year.

ZACD Group executive director Nicholas Mak, however, expects home buying demand to continue to be moderated by the risk of rising interest rates, the property cooling measures, global economic uncertainty and US-China trade tensions.

“Residential developers’ sales volume in 2019 could continue to moderate to between 7,500 and 9,000 for the whole year as there is still cautious optimism and healthy underlying demand in the market,” he said.

Looking to purchase a new home? Read our in-depth project reviews of all new launches or check out our buying or rental guides.


Romesh Navaratnarajah, Senior Editor at PropertyGuru, edited this story. To contact him about this or other stories, email


You may also like these articles

Outlook 2019: Private housing supply in Singapore to surge in 2019

A new condominium project on the former Pearlbank Apartments en bloc site in Outram is expected to launch next year.The private housing supply in Singapore is expected to surge next year as $10.5 bill

Continue Reading13 Dec 2018

New private home sales expected to slump by 20% in 2019: DBS

Property cooling measures introduced last year have contributed to a slowdown in sales momentum.New private home sales in Singapore is forecasted to decline by about 20 percent year-on-year to 7,500 t

Continue Reading8 Jan 2019