The Florentine - 2 Units for Sale
The Florentine is a freehold apartment development located at 68 Florence Road, Singapore 549555 in District 19. Completed in 2011, the apartment development consists of 34 exclusive residential units and was developed by Roxy Homes Pte Ltd, under Roxy-Pacific Holdings Limited. Roxy-Pacific Holdings Limited was established in 1967 and they are a property and hospitality group with an Asia-Pacific focus. The Group’s residential development projects typically comprise small-to-medium sized residential developments such as apartments and condominiums targeted at middle-to-upper income segments. Between 2004 and 2018, the Group developed and launched 48 small-to-medium sized developments comprising a total of more than 4,400 residential and commercial units in Singapore, Malaysia and Australia. Being an exclusive boutique apartment, The Florentine’s modern approach to timeless elegance stands out to cater to the specific lifestyle requirements of modern living may it be one looking for the ideal family home or the perfect private space, the Florentine has it all. Perfectly placed within Singapore's ever-evolving Northeast, it is both a peaceful haven and vibrant community. The Florentine offers a host of facilities for the convenience and enjoyment of its residents. The apartment offers a swimming pool for individuals or families to engage in physical exercise or to simply wind down after a hard days’ work. On top that, the development has a Jacuzzi, allowing residents to soak in the bubbling jet streams so that stress fades away with every dip. Residents can make memories with family and friends at the designated playground and barbeque area without having to travel out of their living quarters. The convenience of a gym room in the apartment saves time and money for those who want to hit the gym before or after work. The Florentine is built in such a manner that getting around the city is a breeze with the Kovan MRT Station and Hougang MRT Station located just a couple of minutes away from the residency. Several feeder bus services are also available near the development. As a locale boasting all the modern amenities, supermarkets, restaurants and eateries, retail outlets and entertainment facilities are readily available. For growing families with schooling children, there are many excellent education options for them as the apartment is situated near several good schools. Driving from The Florentine to either the business hub or the vibrant Orchard Road shopping district takes 15 - 20 minutes, via Central Expressway. Fu Man Seafood ZicharPonggol Nasi Lemak CentreMy Genie GourmetMing Kitchen Seafood RestaurantFragranceKovan Heartland MallCold Storage HougangNTUC FairpriceEastpoint MallHougang MallXinmin Primary SchoolMontfort Junior SchoolHoly Innocents' Primary SchoolSerangoon Junior College The Florentine was completed in the year 2011. The complex is spread across 2blocks, housing 34 residential units and Roxy Homes Pte Ltd was responsible for the construction of the development. The average price of units ranges from S$ 1,200,000 - S$ 1,650,000 and the PSF value is in the range of S$ 1,014 - S$ 1,182. The apartment offers numerous floor plans for your convenience. Project Name: The FlorentineType: ApartmentDistrict: 19 Unit Types2-bedroom 2-bathroom (947 - 958 sqft)2-bedroom 3-bathroom (1,249 sqft)3-bedroom 3-bathroom (1,055 - 2,077 sqft) The following projects are by the same developers as The FlorentineJade ResidencesHaig 162The MontageMartia Residence The following are developments in the same neighbourhood as The FlorentineThe Garden ResidencesRiverfront Residences21 Richards295 Lorong Chuan3 @ Phillips
DeveloperRoxy Homes Pte Ltd
Explore PropertyGuru
The development remains in view within recent local search activity among active market participants, drawing on 30 days of PropertyGuru search activity in Hougang / Punggol / Sengkang. This project continues to appear in recent local property searches, supporting ongoing market visibility.
Most-searched Units: 3-BedroomPopular preferences: Gym
Pricing by Unit Types:
- 3-Bedroom Units:
- Avg Asking Price: S$ 1.89M
- Avg PSF: S$ 1,512 psf (40.19% higher compared to Hougang / Punggol / Sengkang average of S$ 1,079 psf)
- Available Units: 1
- 4-Bedroom Units:
- Avg Asking Price: S$ 2.95M
- Avg PSF: S$ 1,420 psf (3.92% lower compared to Hougang / Punggol / Sengkang average of S$ 1,478 psf)
- Available Units: 1
Location & Lifestyle Highlights — The Florentine 840m (10 mins) to KOVAN MRT STATION — This station connects you directly to the North-East Line, making trips to the city center or Dhoby Ghaut quick and easy. The Florentine is a boutique freehold development that balances peaceful residential living with the vibrant energy of Singapore's Northeast. It is a modern haven designed for those who value privacy and elegance while staying close to a well-established community hub. Nearby hotspots: MRT Stations:
- KOVAN MRT STATION (840m, 10 mins) — Direct access to the North-East Line for a smooth commute to the city and major interchanges.
- HOUGANG MRT STATION (1271m, 15-16 mins) — A secondary transit option providing more routes and future connectivity as a major transport hub.
- OPPOSITE BLK 615 (286m, 3-4 mins) — Very close stop with multiple bus services for easy travel around the Hougang and Kovan areas.
- OPP BLK 615 (310m, 3-4 mins) — Conveniently located for residents to catch local buses for daily errands.
- LITTLE PADDINGTON PRESCHOOL SERANGOON PTE. LTD. (288m, 3-4 mins) — A nearby early childhood option that is very handy for parents with young children.
- DIMENSIONS INTERNATIONAL COLLEGE (758m, 9-10 mins) — A private institution located within walking distance for specialized education.
- XINMIN PRIMARY SCHOOL (968m, 11-12 mins) — A reputable local primary school situated within a reasonable distance for families.
- JOASH FAMILY CLINIC AND SURGERY (541m, 6-7 mins) — Accessible medical care nearby for general health consultations and family needs.
- FHC DIALYSIS CENTRE PTE LTD (564m, 6-7 mins) — Specialized healthcare facility located just a short walk away.
- HOUGANG SPECIALIST EYE CENTRE (990m, 11-12 mins) — Dedicated eye care services available within the immediate neighborhood.
- J MART (1015m, 12-13 mins) — A local retail spot for picking up household essentials and daily supplies.
- GIANT EXPRESS - 683 HOUGANG (1140m, 13-14 mins) — Reliable supermarket for groceries and fresh produce located nearby.
- HEARTLAND MALL KOVAN (1313m, 15-16 mins) — A popular neighborhood mall featuring a variety of retail shops and services.
- THE BREAD TABLE (519m, 6-7 mins) — Local bakery perfect for fresh bakes and morning coffee just down the road.
- ICE EDGE CAFE (550m, 6-7 mins) — A cozy spot nearby for desserts and casual western dining.
- LOLAS CAFE (620m, 7-8 mins) — A well-known local favorite for brunch and specialty coffee within a short walk.
Market & Rental Insights
The Florentine exhibits a stable market profile with a focus on long-term value and consistent rental participation.
- PSF Appreciation:S$1,321 → S$1,280 over recent years (-3.1%) from 2024 - 2026
- Expected Rental Yield: At 2.36%, this reflects a moderate return for investors.
- Transactions:2 rental transactions in the last 6 months and 2 sale transactions in the last 12 months, showing modest rental and limited sale activity.
- PG Pulse Insight: With a moderate rental yield of 2.36% and limited transaction volume, The Florentine maintains a quiet but steady presence in the market.
Published date: October 2, 2026
















