The M Project Review: Contemporary Home/Work Living in the Heart of the City

  • Victor Kang
  • 29 April 2020

Developer:  Wing Tai Holdings
Project Address: 44 Middle Rd, Singapore 188953
Sales Gallery Address: junction of Selegie Road and Middle Road.
Number of units:  522
Tenure:  99-year leasehold
Projected TOP:  Q1 2024
District: 7
Nearest MRT:  Bugis MRT (350m)
Distance from CBD:  1.8 km
Average per square foot (psf) price:  $2,450 psf
Launch date: February 2020


Project Details

The M Condo is an upcoming 522-unit, 99-year leasehold mixed-use condo development in the heart of District 7.

Sprawled on an 80,000 sq ft site in the prime section of Middle Road, The M Condo is poised to be the address for one of Singapore’s most dynamic areas and a rare opportunity to live in a luxurious mixed-use development. In fact, the name of the project derives from its superb location, located in Middle Road as well as in ‘the middle of everything’. 

The site of the Condo was purchased by developer Wing Tai Holdings, as the prime location next to the rejuvenated Rochor Road is highly sought-after for its landscape.

The M comprises three 20-storey residential towers and a block of low-rise apartments over one six-storey tower, all sitting atop a commercial space that stretches over 16,000 sq ft. Home owners can choose from a mix of studio and one- to three-bedroom units, with sizes ranging between 409 sq ft and 904 sq ft, as The M’s unique Home/Work concept is thoughtfully designed with flexible integrated furniture provision for studio and one-bedroom unit types.


The design architect for The M is one of the oldest and most established international architectural and engineering firms, P+T Group, so you can rest assured about the quality of this upcoming project. 

In addition to having some of Singapore’s most popular shopping enclaves, and several dining and entertainment options just a few minutes away, The M Condo is also just a short walk to the Bugis, Esplanade, and City Hall MRT stations and less than a 10-minute drive from the CBD, making it extremely attractive residential proposition for savvy investors.

Residents an also look forward to direct access to Nicoll Highway, as well as easy connectivity to major expressways such as CTE and ECP. 

The high-rise zone of The M Condo development will feature 20-storey towers, where the towering homes boast picturesque views of the Singapore’s skyline, while the uppermost levels are home to stunning sea views of Kallang Basin and Marina Bay. Complementing them are the low-rise townhouse residences that can go up to six storeys, ideal for multi-generational family living.

Lastly, the development is also situated right next to the Kallang Riverside Park in prime location within the Ophir Rochor Corridor, residents can take advantage of the cycling track, free outdoor fitness equipment and ample walking spaces.

It was one of the best-selling launches in the Q1 2020 and attracted many buyers within its launch weekend in February due to its convenient location near the Bugis MRT station, Bugis Junction and Suntec City. That coupled with the fact that The M launch saw an average price of $2,450 psf, made it reasonably well-priced compared to new sales within Districts 1, 2 and 7, making it very attractive for investment. 97.9% of all sales in The M below $2 million.

With its strong attributes, it’s not surprising that the development sold 75% in just two weekends despite Covid-19, translating to a sale of 392 of the 522-unit condo.

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As the Rochor area is known for a wide range of retail, entertainment and dining options, residents will not need to go far at all to enjoy a great lifestyle, especially with Orchard Road and Raffles Place being just five-minutes away each by car according to Google Maps. Even better, the 16,000 sq ft commercial space located at the base of the development boasts a full array of shops and restaurants when completed, adding to the area’s bustling vibe.

The M has a site coverage of over 80,000 sq ft, sitting along the eastern end of prime Middle Road, nestled by major commercial developments, 5-star luxury heritage hotels, branded shopping malls and infinite dining options and food markets.

The M Elevated View

For instance, Tekka Market, the Golden Mile Food Centre, Albert Centre, Glutton Bay, Hong Lim Market, and North Bridge Road Market & Food Centre are all close by when hunger strikes. For retail therapy, residents can enjoy shopping to their heart’s content at the nearby shopping malls such as Bugis Junction, Bugis+, Suntec City Mall, Raffles City, and Peninsula Shopping Centre.

The M is also great for families, as some of the island’s best educational institutions are located just a short distance away, ranging from primary schools to universities (see below).

Furthermore, as mentioned, the convenience of The M’s location is another major attribute, as it is within a four- to five-minute walk of three major MRT stations, namely Bugis MRT Interchange Station for the East-West and Downtown Lines, the City Hall MRT Interchange Station for the North-South and East-West Lines, and the Esplanade MRT Station on the Circle Line. The Condo also offers convenient and easy access to Orchard Road, downtown CBD and the Marina Bay Financial District.

By Distance:

• Bugis MRT interchange (DT14 EW12) – 350m
• Esplanade MRT Station (CC3)- 600m
• City Hall MRT Station (EW13 NS25) – 700m

Groceries / Shopping

• Bugis Junction – 70m
• Bugis Point – 130m
• Bugis Cube – 170m


• Singapore Management University (SMU) – 400m
• School Of The Arts (SOTA), Singapore – 800m
• Kaplan Singapore – 870m

Other schools located nearby include:

• PCF Kampong Glam 462 Kindergarten
• Rosemary Hall Montessori Kindschool
• Kampong Kune Methodist
• Stamford Primary School
• St. Margaret’s Primary School
• Riverdale Senior High School
• Exerceo Business School

Residents an also look forward to direct access to Nicoll Highway, as well as easy connectivity to major expressways such as CTE and ECP.

The M Site plan and Facilities: What else we liked


Inspired by the location of The M, Wing Tai announced an innovative and first-of-its-kind three-year partnership initiative with LaSalle College of the Arts, to create and integrate art with a Bohemian vibe into the project. The move saw Wing Tai is one of the first to collaborate with a design school to integrate art from a holistic approach at the start of the project to help artists better capture the project’s spirit, and together identify indoor and outdoor spaces at The M where art could best be incorporated.

We also liked subtle nuances such as the fact that the apartments are elevated 9m above the facilities deck (equivalent to three floors for a typical development), hence the apartments at The M are elevated seven floors above street level, thus allowing uninterrupted views of Orchard Road and CBD, and glimpses of Marina Bay and the Kallang Basin.

The homes also include Smart features such as touchless wave scanner supported by facial recognition access for residents and heat recovery solution that recovers waste heat from air conditioners to heat up water in bathrooms.


The M: Interior fittings and design

To cater to the changing lifestyle needs of young professionals, the studio and one-bedroom units feature a novel home/work design concept to allow living areas to be transformed into workspaces. Innovative provisions to effortlessly and seamlessly transform a home space into an office space and vice versa include:

– Dual-use movable, multi-function kitchen counter-top

– Integrated kitchen cabinetry with dining/work table

– Ceiling storage space

– Movable sliding wardrobe that doubles up as a workplace storage cabinet

Bathrooms are fitted with an LED light box above the mirror that looks like a skylight, with three different lighting modes for perfect lighting for any use.

The long kitchen countertop doubles up as either a dining table or a meeting table; or it can be moved anywhere across the room and converted into a bar counter. The dual-use movable kitchen countertop is also designed to neatly cover the entire kitchen counter, and then can slide out to reveal the sink and induction hob also.

The kitchen cabinets are fitted with translucent glass and illuminated within, hence doubling up as secondary display cabinets when required. Additional deep storage space is provided above the kitchen cabinets, which is big enough to fit suitcases, or just used as a lavish display cabinet.


The M: Layouts and floorplan

Offering a home for everyone from single professionals and couples to large families, the M @Middle Road condo development include a diverse range of unit styles and sizes, with studio and one- to three-bedroom units sized between 409 sq ft and 904 sq ft as mentioned previously.

Of the 522 units in the project:

– 233 or 45% are a mix of studios, one-bedroom and one-bedroom-plus study apartments sized from 409 to 527 sq ft;

– 52% of the units are a mix of two-bedroom and two-bedroom-plus study units, with sizes from 592 to 764 sq ft;

– the remaining 17 units are three-bedroom, dual-key units sized at 904 sq ft each. These dual-key units can be split into a standalone studio and a two-bedroom apartment, which appeals to both investors and owner-occupiers alike.


The M Layouts and Floorplan: What we like

– Wing Tai’s home/work concept has become its trademark for this luxurious development, and we like the idea of efficient and flexible units fitted with “transformer furniture” incorporated for added versatility and changeable flexibility according to the needs of the residents. For instance, the studios come with sliding wardrobes in the living area. If the space is used as a workplace, the wardrobes can be used as storage space instead.

– The one-bedroom-plus-study unit comes with an additional concealed double-storage space which houses a pull-out table that can double as a dining table and workspace for three people.

– Another added feature of the one-bedroom units is the illuminated wardrobe in the bathroom.

– The two-bedroom-plus-study units are designed to be flexible such that they can accommodate up to four residents. In addition to the two bedrooms, the study can also be turned into a bedroom, complete with a wardrobe and space for a bed and a small desk. Finally, the living room, which comes with a balcony, can also be turned into the fourth bedroom by adding a partition wall.

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The M Condo presents a great opportunity for the young urbanites by introducing a fresh, exciting living space that enables them to experience it through the vibrant and cosmopolitan culture in town.

Needless to say, The M Condo is an extremely attractive residential and investment option due to its three-tiered advantages – prime location in the Ophir-Rochor Corridor in District 7, a unique work-life design concept, and reasonable pricing. The fact that the Bugis area is eventually expected to go car-lite, and is set to overtake District 9 as a prime district, The M Condo is a very attractive proposition for those looking for a well-connected location that’s close to the CBD while also located in a cultural district with unlimited dining and entertainment options.

View The M units for sale here or visit the sales gallery at 30 Middle Road.

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Eric Wong

Victor Kang