14 years with PropertyGuru
I've been in sales since I was 20 years old. Before entering real estate, I spent seven years in the pharmaceutical industry, where I learnt the importance of listening, understanding people's needs, and always putting their interests first.
My journey into real estate began because I saw the passion and fulfilment my brother, Eric Yeo, found in helping families with one of the biggest decisions of their lives. Inspired by him, I took the leap—and it has been one of the best decisions I've ever made.
I started my career focusing on HDB resale, helping many families navigate the complex process of selling and buying at the same time. Every family has different financial circumstances, and I enjoy working through the numbers to help them move confidently without unnecessary stress or having to move twice.
As my experience grew, so did my knowledge. I ventured into private properties and landed homes, learning everything from redevelopment potential and reconstruction guidelines to the various authorities involved. Today, I advise clients across HDBs, condominiums and landed properties, whether they are buying their first home, upgrading, rightsizing or investing.
Over the years, I've had the privilege of helping many sellers achieve outstanding prices through carefully planned marketing strategies and consistent open houses, while also helping buyers find the right home in the shortest possible time.
While experience is important, what matters even more to me is the impact I leave on the people I serve.
I don't believe our lives are defined by where we start. My own journey has been one of constant transformation—from an insecure child, to someone who found confidence through sports, education and personal growth, and now a real estate professional passionate about helping others transform their lives through better property decisions.
To me, a property is never just a house. It's where families grow, where memories are created, and one of the biggest financial decisions most people will ever make. That's why I believe every recommendation should be made with sincerity, integrity and a genuine desire to do what's best for my clients—not simply to close a transaction.
Today, after more than a decade in the industry, I continue to love what I do. Every client, every family and every property has a unique story, and I'm grateful to be part of those journeys.
If you're looking to sell, buy or invest in property, I'd love the opportunity to understand your goals and help you make confident, informed decisions.
I look forward to meeting you.
Joyce YeoTransforming Lives Through Better Property Decisions.
"To give real service, you must add something which cannot be bought or measured with money—and that is sincerity and integrity."
