Kick-start Your Marketing Efforts

As with the many questions that come with starting a new career where you are effectively your own boss, the first thing that comes to mind is, how do I get the word out on my services?

Once you have got that figured out, the next question to come to mind would be, what is the fastest and most effective way for you to do so?

To a certain extent, the general consensus to the fastest way of spreading a message is that the internet (online), serves as one’s best bet.

It is with this line of thought that a property agent can make the consideration to first market his or her services online.

Here are a few key findings in various researches done to substantiate the claim:

Singapore Ranked Amongst Highest in Broadband and Smart Phone Penetration Rates

In a study done by PwC (PricewaterhouseCoopers), amongst countries including UK, USA, Australia, Hong Kong, Japan and China, Singapore ranked first in terms of mobile internet and smartphone penetration and only second to Hong Kong, in that for fixed broadband.

39% of Media Consumption Per Day

In the same study, the time spent on the internet compared to other media i.e. TV, Radio and Print per day, amongst Singaporeans amounted to a whopping 39%!

93% All Property Seekers in Singapore Engage in Online Sources for Info

In a survey conducted by Google in partnership with PropertyGuru, 93% of 600 surveyed Singaporean property seekers said they look to online sources as their primary search for information on properties.

Property Listing Portals are Top 3 Online Sources

The same 600 property seekers surveyed stated that property listing portals such as PropertyGuru were one of the top 3 online sources they look to, when it comes to info searching.

PropertyGuru: Market Share Leadership of 92% in Singapore

Further from deciding on an online property marketing portal to advertise your listings on, a key decision, should you need to pick only one, is the effectiveness and exposure you can get out of the chosen portal. With PropertyGuru, we are the clear market leader in terms of Market Engagement Share. This is calculated based on the average time-spent on our portal multiplied by the total number of visits we get.

This form of calculation is essential as straight-off you can tell, PropertyGuru not only generates the highest visits but also the most meaningful kind of visits, based on how much time a user spends on our site; this can only mean one thing, a higher chance of a lead and eventual conversion for you!

Sources:
– PropertyGuru Internal Data & Calculation (Mar ’15)
– PwC Entertainment & Media Outlook, PwC interviews, Singapore (Dec’ 14)
– Google & PropertyGuru Research, Survey by IPSOS (Dec’13)