Lay Hoon Grace Ser

With over 15 years of dedicated service in the Singapore real estate industry, I have navigated the market’s evolution to consistently protect and grow my clients' wealth. My journey began in 2008 as a rookie at DTZ, where I built my foundation from the ground up, eventually rising to Sales Director. Over the years, I have successfully held leadership roles as Senior Team Director, Project IC, and Division Head at top agencies like SLP Scotia and Savills. Today, I am proud to be a Division Director at ERA Realty Network, leveraging our massive global network and cutting-edge resources to deliver unparalleled value.
My philosophy is simple: your interest always comes first. I do not just facilitate transactions; I build long-term relationships rooted in trust. Whether you are buying, selling, or leasing residential and commercial properties, I specialize in crafting customized asset progression plans that align with your long-term financial goals. From navigating complex project sales to restructuring property portfolios, my deep market insights ensure you make data-driven, future-proof decisions. Let’s connect today to unlock your property’s true potential.