I focus exclusively on landed homes in District 19, with a dedicated focus on Serangoon Garden Estate.
Serangoon Gardens is not just an area I operate in — it’s where I grew up. Having spent years in this neighbourhood, I’ve developed a natural familiarity with its streets, layout, and character that goes beyond what most agents can pick up over time. I understand how each segment differs, what buyers tend to look for in specific streets, and how the estate has evolved across different market cycles.
This background, paired with my day-to-day work in the landed segment, gives me a grounded perspective on pricing, buyer behaviour, and positioning. I keep close track of transactions, monitor supply shifts, and study how different types of landed homes perform — so decisions are made based on clarity, not guesswork.
Over time, I’ve had the opportunity to assist homeowners within the estate in both sales and rentals. Many of these engagements come through introductions and returning clients, which I see as a by-product of doing the fundamentals right — honest advice, consistent follow-through, and a clear focus on outcomes.
Selling a landed property is not simply about listing it on the market. It involves understanding how to position the home correctly, identifying the right buyer pool, and managing the process with precision from marketing through to negotiation. I take a deliberate and structured approach to ensure each property is handled with intent, not just activity.
For homeowners, buyers, and cobroke partners, I aim to keep things straightforward — providing clear insights, practical guidance, and full commitment throughout the process.
If you are reviewing your options within Serangoon Gardens, I’m always open to a conversation.
Your truly
Jeremy Pher
