Graduated with a 1st Class Honours from NUS, Cheong was 14 years in the sales industry before he joined Real Estate. He was a high-achiever in his work, securing record orders in Singapore, Hong Kong, Japan and China.

In 2008 he left his successful career to devote time to his family and young children. When he decided to go back to launch his second career, Real Estate was the natural and only choice. Because it combines his passion in property and investment with his knowledge in financials and sales and marketing.

With more than a decade's experience in landed property transactions, Cheong is now regarded as one of the leading transactors in landed homes.

Genuine and dependable, he has earned many repeat client and countless positive testimonials. At least one-third of his business are from referrals. Because of his sincere attitude towards people, he has won the trust of co-broke agents who are happy to work with him.

During his initial 7 years in ERA, Cheong was consistently ranked top 1% or 2% achievers. He was similarly top achievers in his subsequent companies, CBRE and List Sotheby's International Realty.

Since June 2023, Cheong co-founded Steve Tay Real Estate (STRE), a boutique real estate firm focusing on prime residential real estate including Good Class Bungalows (GCBs), Sentosa Cove, landed homes, luxury condominiums and Capital Markets. He works with a team of expert realtors in providing innovative and customised real estate advice and solutions.

Cheong is a professional and committed realtor who will always put your interests above his own.

Call him at 9***** or email c*****@***** .


These are testimonials from a few of Cheong's happy clients:

Mr Cheong is a true professional who knows the property business well. Throughout the time that we were marketing our property for sale, we had complete confidence in him and he did not let us down. With his pleasant personality, attention to details, result-oriented nature and a wide reach of contacts, you will find in Mr Cheong an invaluable resource in property matters. Mr and Mrs Lim

Cheong is the best real estate salesperson I have come across. He has handled a few of my property transactions with huge success. I highly recommend him to anyone looking for a competent and upright real estate salesperson. Dr Lew