5 things to know about Affinity at Serangoon

Contributor 8 Jun 2018

Aerial view of Affinity at Serangoon crop

Artist’s impression of Affinity at Serangoon, a new large-scale project in District 19.

With the property market finally on the upturn, an Oxley-led consortium is tempting home buyers with its latest offering – Affinity at Serangoon.

This new condominium project along Serangoon North Avenue 1 in District 19 is set amidst lush landscaping reminiscent of a luxury resort and comprises 1,012 apartment units, 40 exclusive strata landed houses and five retail shops.

Island hopping

Boasting 88 facilities, the project is anchored on the concept of three islands – in which residents can island hop within their own development to access the facilities.

Residents looking to stay fit can work out in the development’s floating gym which overlooks over 90m of water features or spend some quality time with family and friends at the sky barbecue.

Planning for the perfect party? Residents can host outdoor meals and enjoy the company of guests at Affinity’s alfresco kitchen and dining space.

Nature lovers can explore the diversity of plants at the forest boardwalk, enjoy some quiet moments in the forest cabanas or chill out at the shorefront hammock.

Affinity at Serangoon clubhouse and floating gym

Artist’s impression of the clubhouse and floating gym.

A sprawling project

The success of Oxley’s relatively large overseas developments such as London’s Royal Wharf, The Bridge and The Peak in Cambodia has given the homegrown developer enough confidence to take on a large-scale project in Singapore.

Its strategic partnership with strong joint ventures that has a good track record in construction has also given the Oxley-led consortium further confidence to embark on the project, knowing that there can be better quality control and timely delivery.

Moreover, the project is in a good location, with the average land cost relatively cheaper than its peers. The consortium acquired the sprawling 296,193 sq ft site – which was formerly the Serangoon Ville HUDC estate – in July 2017 for $499 million. This works out to a land rate of $835 psf per plot ratio.

A mixed crowd

With the development offering a wide range of unit types, from one-bedroom apartments to five-bedroom strata landed homes, Affinity has attracted a good mix of buyers, such as those purchasing for own stay, young couples, small families, multi-generational families and investors.

Affinity at Serangoon balloting exercise crop

Buyers balloting for units at Affinity at Serangoon. (Photo: Oxley Holdings)

Close to everything

Residents at Affinity will enjoy many nearby amenities such as Nex shopping mall, Chomp Chomp Food Centre, Serangoon Gardens Market and Serangoon Community Park.

Several schools can also be found within the vicinity including Rosyth Primary School, Zhonghua Primary School, Nanyang Junior College, the French School and Australian International School.

Accessibility to other parts of the island will not be a problem as Affinity enjoys good connectivity via major expressways such as the Central Expressway, Seletar Expressway, Tampines Expressway and Kallang-Paya Lebar Expressway.

Heart-warming video

Designed with community in mind, the development aims to make residents feel a sense of belonging towards the place and closeness within their community, hence the name Affinity.

In fact, a heart-warming video produced for the project, which has since gone viral, lets people know that Affinity is more than just a place to live, it is a home. Watch the video here!

Browse the latest units for sale at Affinity at Serangoon.


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