Luxury, Legacy and Lifestyle – The Atelier

16 Jan 2023

New beginnings with your loved ones are an exciting phase of life to start anew and to grow.

Forge new paths with The Atelier as it interprets the notion of luxury and opens new doors into the way residents live, work and play

Time, the ultimate luxury

Renown developer Bukit Sembawang Estates Limited took the lead on The Atelier’s choice locale in the coveted District 9 neighbourhood to conceive a home that will stand the test of time.

The 120-unit development in Newton is close to numerous amenities that meets the needs of residents of all ages.

“People seek well-designed and well-located homes that can address their needs over their lifetime and enable them to age-in-place.  They also prefer to stay in the same place where they build their social network. The Atelier fits these needs perfectly as it is surrounded by amenities and locational attributes that support residents and families from pre-teens (primary schools), teens (secondary schools), young adults (university), working adults (CBD or Orchard), and to retirement (near Novena Health City),” noted Dr Lee Nai Jai, Head of Real Estate Intelligence, Data and Software Solutions, PropertyGuru Group.

Moreover, in land-scarce Singapore, freehold residential developments in the prime districts are few and far between and are highly sought-after by those with the foresight of legacy planning.  

“The Atelier is a timeless classic that can be passed down to future generations,” added Dr Lee.

Taking centre stage

Future residents of The Atelier will be in the thick of action as they soak in the sights and sounds of cultural and shopping nodes surrounding this tranquil abode.

Just a 5-minutes’ drive* away, the famed shopping belt at Orchard Road bustles with popular shopping malls such as ION Orchard where shoppers can indulge in an array of international retail brands and renowned restaurants with Michelin-starred options.

From the doorsteps of The Atelier, the Newton MRT station is approximately an 8-minutes’ walk away, giving residents easy connectivity to both the North-South and Downtown line as well as access to cultural nodes like Little India and Chinatown.

Heading to work at the Marina Bay Financial District or to play in the serene parks at Gardens by the Bay or to learn at Singapore Management University near Dhoby Ghaut, is only a short commute away.

For those who drive, the Central Expressway and Pan Island Expressway are nearby and provide easy connectivity to the rest of the island.

When it comes to accessing quality education, The Atelier enjoys proximity to some of Singapore’s most prestigious schools.

Anglo-Chinese School (Junior), Anglo-Chinese School (Barker Road), St Joseph’s Institution Junior, and St. Margaret’s Primary School are all within a 1km* radius. The Singapore Chinese Girls’ Primary School is within a 2km* radius.

With places for Primary 1 registration doubled to 40 under new Phase 2C rules, parents with children living at The Atelier can secure a higher chance of getting their children enrolled into a choice school.

Secondary and tertiary educational institutes such as St. Joseph’s Institution, and Catholic Junior College are also close-by to account for the future educational needs of growing school children.

“Staying within proximity of established schools mean a higher chance of getting enrolled,” chimed Dr Tan Tee Khoon, Country Manager, PropertyGuru Singapore. “Adding to the accessibility of MRT stations, the proximity of secondary to tertiary education institutes mean the children’s needs are satisfied at every stage of their life till retirement (with medical facilities nearby),” he added.  

Just a few streets down the road, the one-stop convenience of nearby family-centric malls such as Square 2, Velocity, and United Square ensure that the daily needs of the whole family are met.

Parents focusing on a holistic development during their children’s developing years will be enticed by the wealth of enrichment centres and recreation options in Novena that complements The Atelier’s proximity to good schools. A 3-minutes’ drive* is all it takes to send the kids for after school programmes to stretch their potentials.

The Atelier is also just a stone’s throw away from medical centres and specialist clinics comprising Mount Elizabeth Novena Hospital, Novena Medical Centre, Novena Specialist Centre, and Tan Tock Seng Hospital, so residents can easily access world-class health services.

Additionally, the development of the 17-hectre Health City Novena, an up-and-coming integrated healthcare hub set to be completed by 2030, is likely to also mean potentially higher rental demand for properties in the area.

For the foodies, a 6-minutes’ stroll* brings you to the famous Newton Food Centre with over 80 stalls to satisfy all your cravings. For those looking to do some marketing while grabbing a bite, the Pek Kio Market & Food Centre is also close-by.

Despite being in the front and centre of the city, The Atelier’s location along Makeway Avenue makes for a serene spot with relatively low traffic.

The evolution of space

Generously sized for comfort, The Atelier’s thoughtfully curated living spaces can easily be configured to suit lifestyle needs that evolve with time, accommodating everyone from singles to muti-generational families.

Units range from 549 sq ft to 1496 sq ft, offering homeowners more space through smart design and the flexibility to curate spaces that balance the needs of work and family. 

Spacious and efficient layouts at The Atelier can be easily configured to meet all lifestyle needs.

Spacious and efficient layouts at The Atelier can be easily configured to meet all lifestyle needs.

The huge master bedroom in the smaller units can fit a king-size bed, a TV console, full-length wardrobe with a safe and a dresser. The balcony is roomy enough to be converted to a bar area while the spacious living and dining area can double up as a functional study area.

Dr Lee also noted that project offers more spacious units compared to other new launches. For instance, the 3-bedroom units measure between 1173 sqft to 1281 sqft and are larger than many new units launched in 2022 (some are below 1000 sqft).  

With the 3-bedroom units, in addition to the huge king-size bed and wardrobe, it is also possible to make space for a work-from-home area in the master bedroom. The generous living and dining area is large enough to fit a 4-seater sofa and 8-seater dining table – perfect for entertaining!

These luxurious spaces come fully fitted with premium fittings and appliances from distinguished European brands such as Villeroy & Boch, Gessi, as well as De Dietrich. 

Shape the space, and the space shapes you.

Placemaking is a new buzz word among urban planners and is seamlessly incorporated into the design of communal spaces right here at Communal Atelier – with its wide array of facilities interspersed across three landscaped decks effortlessly meeting the needs of residents of all ages.

Dr Lee describes placemaking as a concept that inspires individuals to collectively reimagine and reinvent public spaces to maximise shared value. This, he says, strengthens connections between individuals and shared places within a community.

For those seeking a breath of fresh air when working or learning from home, head up to Inspire @18th storey and be immersed in a space that evokes thought and maximises productivity. If you need additional space to host a meeting, the function room offers you just that or use the spot for social gatherings.

For special celebratory occasions, transform the Atelier Clubhouse into the perfect place for afternoon tea with a few friends or host an intimate dinner just for your special someone.

For special celebratory occasions, transform the Atelier Clubhouse into the perfect place for afternoon tea with a few friends or host an intimate dinner just for your special someone.

Residents also get to enjoy complimentary^ concierge arrangements comprising porter, lounge, parcel and postal services (to handle all your all your online shopping needs), as well as access to refreshments, and transportation arrangements.

An in-built smart home living system lets you control the lights, air conditioning, water heater and door lock from your phone. Facial recognition and contactless wave buttons introduced at lift lobbies allow residents to enjoy greater health safety and security through contactless access.

Value set in motion

When the essence of time, place, and space are in perfect equilibrium, value is set into motion.

Residential properties are usually purchased with value appreciation over time in mind and home buyers often scour for quality freehold properties like The Atelier in Singapore’s prime districts.

“Freehold properties in central locations are in limited supply. At the same time, due to its location, the property has a strong rental catchment, hence good for investors with rental possibility in mind. They can rent out (the units) first and stay when the property is eventually paid out by itself,” concluded Dr Tan.
D09 Rent Prices 2022

Built to leave a legacy

The Atelier is developed by Bukit Sembawang Estates Limited (BSEL), a local developer with half a century’s worth of expertise in developing quality homes with great value. BSEL’s track record is expounded by reputable developments under its belt such as Luxus Hills, Nim Collection, Watercove, LIV@MB, 8 St Thomas and Paterson Suites.

The firm is also among the ‘Top 10 Developers’ in BCA’s Quality Mark list. It has received numerous accolades including the highly competitive title of Best Luxury Condo Development (Singapore) for The Atelier at the 11th PropertyGuru Asia Awards (Singapore) in 2021.

Start building your legacy for future generations at The Atelier. Call or Whatsapp 88000333 to book an appointment for an exclusive viewing. Showflat at 398 Telok Kurau Road.

PDH Article 4 Pic 3



*All distances and travelling time stated in the write-up are approximate only

^ Concierge services are complimentary and a gesture of goodwill provided by the developer for a period of 24 months from Temporary Occupation Permit (TOP) or up to 1st AGM, whichever is earlier.

Abdul Barek
Jan 18, 2023

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