With StoryTeller, FastKey allows property developers to go to market as soon as their project is approved, without the need to wait for the construction of its show flat or sales gallery. The new feature also enables agents to host viewings and close deals remotely.
Asia’s leading property technology company PropertyGuru has launched a new digital feature that allows 360-degree walkthroughs of a project, its units and the surrounding cityscape.
“Social distancing measures implemented amid the pandemic have reshaped consumer behaviours – and with it, expectations around property buying and selling. With sales galleries now empty – and people still looking to explore properties amid a new normal – the time has come to evolve property discovery,” said the group in a release.
Dubbed StoryTeller, the new feature is part of the company’s sales enablement platform, PropertyGuru FastKey.
Serving more than 500 projects from 100 property developers in Southeast Asia, FastKey digitises and automates the whole property sales process starting from project launch to close of sale.
And with StoryTeller, FastKey allows property developers to go to market as soon as their project is approved, without the need to wait for the construction of its show flat or sales gallery. The new feature also enables agents to host viewings and close deals remotely.
This comes as the feature brings the project and show flat right to the doorsteps of property buyers “to view, select and even register interest for a unit based on their preference and as per real-time inventory availability in the project”.
With the VR-powered experience offered by StoryTeller, property buyers can easily move through the interiors and exteriors of projects, including their surroundings, facilities and street views – enabling them to compare various projects at their convenience and make confident property decisions.
“We’re excited to introduce StoryTeller integration into FastKey today, as virtual becomes the new normal. This will enhance the consumer experience by enabling immersive digital experiences and bring greater transparency and flexibility for all in the property ecosystem,” said Jason Gregory, Managing Director of FastKey, PropertyGuru Group.
“We believe that these technological advancements will help position stakeholders at forefront of the fast-evolving landscape and expectations – opening up a new world of possibilities for all.”
Victor Kang, Digital Content Specialist at PropertyGuru, edited this story. To contact him about this or other stories, email email@example.com