PropertyGuru Reports Outstanding First Half Year Growth

Record traffic, revenue & agent numbers for Asia’s leading property portal group

Singapore, 6 July 2011, Wednesday — PropertyGuru, Asia's Leading Property Portal Group, announced today record results for the first half of 2011. Traffic grew 85% over the last six months to reach over 4 million visitors viewing 50 million pages. In addition, revenue grew 70% compared with the same period last year, and paying agent members continued grew almost 30% to reach over 14,500 agents by the end of June.

Over the past six months, PropertyGuru increased its presence to 8 Asian countries (directly and via partners), including acquisitions of North Malaysia’s leading property site, www.FullHouse.com.my, Indonesia’s number one site www.Rumah.com and Thailand’s leading property portal www.DDProperty.com.    

In Singapore, PropertyGuru increased its dominance in the first half of the year, with www.PropertyGuru.com.sg becoming the 14th largest website and 2nd largest domestic website in the country (source: Alexa.com). The Company also picked up the prestigious Hitwise award for "#1 website in the property industry category" last month.  According to the latest Hitwise statistics, PropertyGuru’s www.PropertyGuru.com.sg and www.CommercialGuru.com.sg now account for more page view traffic than all other property related websites combined. In addition, the Company’s www.LoanGuru.com.sg online mortgage business recorded double revenue growth over the last six months - with now close to S$60 million of home loan approvals processed monthly. The Company also overhauled and re-launched its Singapore PropertyGuru.com.sg site in May 2011 to improve the customer search experience.

In Malaysia, traffic to the www.HomeGuru.com.my website tripled over the last six months and it is now the 138th largest website in the country, according to Alexa.com. The group also redeveloped and improved its www.FullHouse.com.my website to provide better features and functionality for agents. In addition, the Company started a multi-million dollar brand-building campaign in Q1, which includes highly impact exposure on taxis in KL and Penang, full wrap-arounds on buses in KL, front page adverts in the Malay Mail newspaper and sponsorship of Bernama News TV. In addition, the Company launched the ‘first-of-its-kind’ Malaysian quarterly property sentiment survey in April, which received widespread press coverage.

Among PropertyGuru’s other achievements during the first half of the year was a 53 percent growth in traffic to Indonesia's leading property portal www.Rumah.com, increasing its lead by 65% over the nearest competitor (source: Google AdPlanner). Traffic to Thailand’s leading property portal, www.DDProperty.com, also doubled over the last six months, following the Group’s acquisition of the business recently.

Steve Melhuish, PropertyGuru Group CEO, said, “We've had an incredible first half. Revenue, traffic and agents all continued to grow rapidly in each country and ahead of expectations. We've established ourselves clearly as Asia's leading property portal group, with a presence in eight countries, directly and via partners. We continue to invest heavily in innovation to provide the best possible experience for our clients. I’d like to thank our ‘gurus’ for their unwavering dedication and hard work, as well as our clients for their continued great support. We are excited about the rest of 2011 and will be announcing further new initiatives shortly.”

—  END —
 
 
Media Contact:

PropertyGuru International (Malaysia) Sdn. Bhd.
Ms. Winnie Khoo, Chief Marketing Officer
Tel: +65 6238 5971
Email: winnie@propertyguru.com.sg

About PropertyGuru International (Malaysia) Sdn. Bhd.:
PropertyGuru Pte. Ltd. is Asia’s leading property portal group with a presence in seven countries (directly and via partners). Almost 4 million users view 48 million property pages on the Company’s websites across South East Asia. The Company’s revenues tripled in 2010, traffic doubled and agent subscriptions grew 85%.

PropertyGuru Group was founded in 2006 by two successful entrepreneurs in Singapore and is best known for running www.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runs www.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well as www.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 23 major local and international banks.

The Company has picked up a number of industry and government awards over the last 3 years including “CNBC World’s Best Property Portal 2009”, “Google Singapore Top 10 Fastest Rising Search Term 2009”, Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010” and voted “Top Digital Media of the Year 2010” by Marketing Magazine.

For 2011, the company has set its sights on expanding into neighbouring countries. It has entered into a joint venture with Redberry, one of Malaysia’s top media companies, to accelerate its expansion into Malaysia and launched HomeGuru.com.my, a website to help users find available properties for sale and rent in Malaysia. It has also acquired FullHouse Media Sdn Bhd, owners of leading North Malaysian property portal, FullHouse.com.my and Rumah.com, Indonesia's top property website, with over 500,000 visitors viewing eight million impressions every month.

PropertyGuru Group is now operating across 7 countries (Singapore, Malaysia, Indonesia, Hong Kong, India, Australia and Macau) via new operations, acquisitions and strategic partnerships.

Asia’s Leading Property Portal Group includes:
www.PropertyGuru.com.sg is used by over 1.9 million consumers who view 29 million pages, generating approximately 150,000 leads for advertisers every month. The site provides real-time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore and works closely with prominent real estate developers, housing agents and home-related firms in Singapore and overseas.

www.CommercialGuru.com.sg was launched in August 2010 and is used by 140,000 business users browsing 1.6 million pages and generating approximately 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.

www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage providing real-time access to over 300 mortgage packages from 23 major local and international banks. It processes approximately $40 million of mortgage applications monthly.

www.HomeGuru.com.my is a Malaysian property portal set up as part of a joint venture between PropertyGuru Pte. Ltd. and Malaysia’s RedBerry. It provides consumers a platform to identify available properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multi-media rich content, covering property and home-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.
 
www.FullHouse.com.my  was established in 2005 for Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting over 160,000 visitors and viewing more than 1.2 million page views every month to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and leading the industry into a new era of real estate marketing.

www.Rumah.com was founded in 2007 and is Indonesia's top property website with approximately 500,000 visitors viewing 8 million page views every month. Over 120,000 properties for sale and rent in Indonesia and the website have a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. Rumah.com allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.

For recent news, please visit www.propertyguru.com.sg/customer-service/press-releases. For more information, visit www.PropertyGuru.com.sg, www.CommercialGuru.com.sg, www.LoanGuru.com.sg, www.HomeGuru.com.my, www.FullHouse.com.my or www.Rumah.com.