PropertyGuru, Singapore's leading real estate portal used by over 200,000 house hunters every month, is the first to offer a Mobile Property Photo and Listing service in Asia. This new service, "Mobile AgentNet", enables real estate agents to create property listings, upload photos and promote properties instantly on http://www.propertyguru.com.sg/ using an Internet-capable mobile phone - when they are out of office or conducting house viewings with buyers.
Context:
Most real estate agents work long hours and are constantly "on-the-go" conducting property viewings, meeting clients, travelling or making/receiving calls. As such, mobile phone is a critical tool for agents, who in many cases carry two handsets - a contributor to Singapore's 123% mobile penetration rate (source: Infocomm Development Authority, IDA). PropertyGuru has launched an innovative new service - "Mobile AgentNet", which enables real estate agents to create property listings and upload photos at the click of a few buttons on their mobile phone. Afterwhich, agents' listings and property photos are then published online instantaneously at http://www.propertyguru.com.sg/.
Benefits:
"Mobile AgentNet" is simple to use because it is designed to run via a standard mobile Internet browser without having to download any special software or application. It saves time and makes life easier for real estate agents. They can now take their "PropertyGuru on the go", post listings and photos remotely and instantly - without a PC or the hassle of transferring photos from digital camera to PC and then to the Internet. By posting their listings ‘real time', agents also stand to gain from more enquiries on their properties.
For house-hunters, this new service will mean more up-to-date properties and more images on the http://www.propertyguru.com.sg/ site - 39% of Internet house-hunters specifically search for properties that have photos (source: PropertyGuru.com.sg). Advertisers also benefit from the new service, with the ability to promote their products, services or brands via banners on PropertyGuru's mobile agent listing service.
"We understand that property agents are busy and always on the go, so we wanted to enable them to use their PropertyGuru service wherever they are. It is absolutely hassle-free, property listings and photos can be uploaded anytime and anywhere with an Internet-capable mobile phone. Most importantly, this is a free service extended to all Agent members of PropertyGuru," Jani Ratiainen and Steve Melhuish, co-founders of PropertyGuru.com.sg.
PropertyGuru.com.sg works with prominent Singapore and overseas real estate developers, agents, agencies to publish over 20,000 properties online at the click of a button for house-hunters. It also offers property alerts, monthly newsletters, free mortgage advice, real estate market trends and news, new property launches by property developers, condo directories and online consumer property questions and answers service.
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For more information or to arrange an interview please contact:
Joey at (+65) 62 385 971 or mail ‘joey [at] propertyguru.com.sg'
About PropertyGuru
http://www.propertyguru.com.sg/ is Singapore's leading consumer property portal and was created and managed by PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006. The website is used by 200,000 property-searchers every month and its traffic has grown by over 400% this year alone.
PropertyGuru focuses exclusively on real estate, which means it can offer products, services and website usability designed specifically for the property industry and consumers searching for property. It provides house-hunters with property alerts, monthly newsletters, free mortgage advice, real estate market trends and news, new property launches by property developers, condo directories and online consumer property questions and answers service. PropertyGuru works closely with Singapore and overseas real estate developers, agents, agencies as well as financial services and home related advertisers to promote their brand and products to a highly targeted and affluent group of property-searchers.
PropertyGuru has been regularly featured online and in print media, including Financial Times, Today and Marketing Magazine this year. The website was also a CNBC International Property Awards 2008 winner in July for ‘Best Property Portal in Singapore'.
For more information, please visit http://www.propertyguru.com.sg/