Kimberly Lai

Dean’s List Awardee. Kimberly is a real estate investment consultant and marketing specialist from Powerful Negotiators, the No. 1 team in PropNex Realty Pte Ltd. She is fully knowledgeable in the real estate market, and is able to provide thorough, updated and objective insights to buyers and sellers clients alike. In any endeavour, she insists on the highest standards, works backwards from the needs of her clients, and delivers only the best and most impactful outcomes. She is also part of JNA Real Estate, a millennial group under PropNex that has a strong vision of redefining the real estate industry in Asia. JNA is on the cusp of revolutionising how real estate is sold in Singapore by being one of the only teams that has its own in-house media production team, JNA Media Group (JMG). JMG produces professional and tasteful #JNAunlocked Home Tour Series to carve out the uniqueness of each property through story-telling to prospective buyers across YouTube, Facebook, Instagram, Google and the JNA Website (www.jnarealestate.sg), in addition to the usual property portals. In delivering utmost operational excellence, she does not believe in simply leaving listings out on online portals passively. She is extremely proactive and creative in doing whatever it takes to get properties sold at the highest price possible, in the shortest amount of time. Her past work experiences bear testament to her ambition: • Amazon Web Services (AWS) – she defined and justified AWS’s biggest multi-million-dollar programmatic Strategic Collaboration Agreement with Indonesia’s largest billion-dollar conglomerate, for which the deal signed off within schedule. She also created and involved over 80% of the AWS ASEAN leadership team in 26 initiatives over 85 days. Her efforts effectively cast a spotlight on the topic of Inclusion, Diversity and Equity (ID&E) insofar the Inclusion Sentiment Tracker (IST) scores for AWS ASEAN achieved its historical highest, and outperformed other APJC regions. • Unilever International – she conceptualised end-to-end marketing and execution for billion-dollar brand Hellmann’s Australia’s 1st purpose-led campaign. • Accenture – she curated meaningful content and delivered it impactfully, yielding an unprecedented 350,000+ in audience reach in under 4 weeks, and the historically highest click-through rate for any internal communications campaign. Her promise to you – she takes pride and fervour in serving you with the highest levels of ownership, integrity and objectivity, thereby creating lasting impacts for you and your family through real estate. Please feel free to reach out @ +65 9651 8319  for a numbers-backed discussion on the market, and proven metrics to identify the best opportunities regardless of microenvironment conditions.