Alvin Choo HC is one of Singapore’s leading real estate advisors and brokers, bringing over 24 years of extensive market expertise across the nation’s diverse property landscape — with a particular focus on investments and affluent markets.

Recognised as a trusted advisor in the ultra-luxury segment, Alvin specialises in:
↳ Prime commercial assets, including conservation shophouses and Grade-A offices.
↳ Prestigious residential properties, from high-end projects to Good Class Bungalows (GCBs).

With more than SGD$800 million in transactions successfully brokered, Alvin has consistently ranked among the top performers at PropNex Realty. His market insights and achievements have earned him multiple industry accolades, along with features in leading news outlets and real estate publications, where his expertise is highly regarded by peers and clients alike.

Multi-Award Winning Real Estate Agent:
→ No. 1 Champion Transactor – Landed Sector, PropNex (2023): Recognised as the top performer in Singapore’s most exclusive residential segment.
→ Record-Breaking Achievement (2023): Set the highest psf transaction ever recorded for a landed property in Singapore — valued at SGD$206.7 million.
→ Consistent Top Producer: Ranked among PropNex’s elite top producers year after year, demonstrating exceptional performance, market mastery, and client trust.
→ Industry Recognition: Frequently cited as a trusted voice in leading property publications, with insights sought after by investors, family offices, and affluent buyers.
→ Multi-Award-Winning Real Estate Leader: Honoured with numerous accolades for excellence in sales, advisory, and client service across Singapore’s ultra-luxury real estate market.

Notable Transactions & Achievements:
◼︎ “Mr Sea View” Market Dominance – 35 Units Transacted in 2007
Successfully brokered and transacted over 35 units across resales, sub-sales, and leases in a single year, earning the industry nickname “Mr Sea View” and establishing himself as one of the East Coast’s top-producing realtors.
◼︎ Singapore’s Largest GCB Portfolio Sale – SGD$206.7M Nassim Road (2023)
Brokered the landmark SGD$206.7 million Good Class Bungalow portfolio sale (three houses at Nassim Road), representing the purchasers in a highly complex negotiation with a consortium of corporate vendors. This set a new benchmark for Singapore’s landed property market.
◼︎ Record Valuation – Highest Landed PSF Achieved at SGD$4,500
Achieved a record valuation of SGD$4,500 per square foot, surpassing the previous record of SGD$4,291 psf — cementing Alvin’s reputation for delivering breakthrough deals.
◼︎ Government Land Sales (GLS) Advisory – Greenland Holdings’ URA GLS Bid
Served as advisor and committee participant for Greenland Holdings (China’s state-owned developer) in their URA GLS bid for a prime city-fringe site.
◼︎ Breakthrough Shophouse Sale – SGD$4.2M Jalan Kayu Record
Transacted the street’s first sale in seven years at SGD$4.2 million, setting a then-record price with significant premiums above valuation.
◼︎ Iconic Luxury Deal – “Hermès-Inspired” Coronation Road West Bungalow at SGD$13.6M
Brokered the sale of the iconic “Hermès-inspired” designer bungalow at 156 Coronation Road West for SGD$13.6 million, at the time a record-setting deal.
◼︎ Semi-Detached Benchmark – Vanda Road at SGD$13.1M / SGD$3,600 psf
Achieved a record-setting semi-detached sale, reinforcing strength in high-value landed transactions.

[Areas of Specialisation]
● Landed Properties & Bungalows (Freehold / 999yrs / GCB Areas)
● Conservation & Freehold Shophouses (Districts 1, 2, 7, 8, 9, 15)
● Commercial Properties (Standalone Buildings / Portfolio Sales / Enbloc Assets)
● Boutique Redevelopment Projects (Developers & Landowners)
● Luxury Real Estate Marketing & Exclusive Sales
● Private Off-Market Investment Opportunities
● Family Office Asset Acquisition & Disposal Advisory

[Notable Milestones & Achievements]
● Champion – Top Landed Property Transactor (PropNex) – March 2024 & Dec 2023
● Champion – Super Platinum Achiever – August 2024
● First Runner-Up – Top Landed Property Transactor – August 2024
● Gold Award – Monthly Achiever (PropNex) – July 2024
● Senior Associate District Director Promotion – April 2024
● First Runner-Up – Super Platinum Achiever – Dec 2023
● No. 1 Champion Transactor – Landed Sector, PropNex Realty (2023)
● Set Historic Record – Highest PSF Sale for Landed Property in SG (S$206.7M)
● Consistent Top Producer – ERA (2006–2021)
● Consistent Top Producer – PropNex (2021–2024)
● Multi-Million Dollar Producer – (2007–2011)
● Featured in Leading Media & Publications for high-profile deals

[Track Record of Excellence]
My forte lies in structuring high-value and confidential transactions with utmost discretion, guiding affluent clientele and corporate investors through the nuances of real estate with strategic foresight and market intelligence.

[Clients engage me for]
● Exclusive access to rare, off-market deals
● Navigating land use potential, zoning insights, and URA constraints
● Connecting with decision-makers across investment ecosystems
● Strategic exit planning, asset reshuffling, and wealth reallocation
● Trusted representation in confidential negotiations

[Why Work With Alvin]
In a landscape where reputation, trust, and experience matter, I bring:
● 24 years of domain mastery
● Hundreds of multi-million dollar transactions closed
● A client base spanning private wealth clients, institutional investors, and developers
● Deep ground knowledge of districts, URA master plans, and value-unlocking strategies
● An instinct for reading market trends ahead of time — helping clients position assets for maximum capital appreciation or long-term passive yield

[Who I Serve]
● Ultra-High-Net-Worth Individuals (UHNWIs) & Family Offices
● Business Owners & Wealth Managers
● Boutique Developers & Builders
● Institutional Funds & Private Equity Firms
● Overseas Investors & Returning Singaporeans
● Owners of Landed, Shophouse, and Commercial Assets
● High-Level C-Suite / Board Members seeking wealth diversification

[Your Gateway to Singapore’s Most Exclusive Assets]

◼︎ For Property Owners & Sellers
↳ Position your property to achieve record-breaking valuations and premium market outcomes.
↳ Gain direct access to Alvin’s curated network of UHNWIs, family offices, and institutional buyers.
↳ Leverage bespoke marketing strategies designed specifically for luxury and trophy assets.

◼︎ For Buyers & Investors
↳ Secure prime commercial shophouses, Grade-A offices, and rare trophy residences across Singapore’s most coveted districts.
↳ Navigate Singapore’s complex regulatory landscape with confidence through Alvin’s trusted advisory.
↳ Access exclusive off-market opportunities reserved for the ultra-affluent.

◼︎ For Family Offices & Institutions
↳ Build resilient, income-generating portfolios aligned with long-term capital growth.
↳ Tap into Alvin’s strategic insights on wealth preservation, succession, and legacy planning.
↳ Explore high-impact acquisition, divestment, and redevelopment plays to strengthen portfolio performance.