JAKARTA, 7 October 2014 – Rumah.com is pleased to announce Rafael Jeffry Sani as the New Country Manager in Indonesia, effective from September 1st 2014. Jeffry will oversee Rumah.com’s rapid growth in Indonesia’s leading property portal. His priorities will be to strengthen the local leadership team and channel the company’s innovation to the optimal benefit of its site visitors and customer base. Rumah.com, part of Asia’s leading online property portal group PropertyGuru.com, already receives more than 2 million visitors to its pages every month.
Jeffry brings a wealth of experience into his new role, with more than 17 years in various industries such as hospitality, FMCG (Coca Cola, Philip Morris), financial institution (HSBC), manufacturing (Holcim), lifestyle (Fashion TV) and media publishing (Fashion TV Magazine, MNC Group-HighEnd Magazine, Co-Founder/Editor in Chief – Asia Dreams Magazine), consulting (Edelman, Andrew Tani), travel (Mandala Airlines, Anta-Vaya Group, Smailing Group) and also as part-time lecturer in Marketing, Branding, Advertising (FMDS). He is also the founder of Candlelight Communications and Jecreare Creative Consultants.
With a diverse background, Jeffry’s key areas of expertise are marketing, branding, strategic business development, communications and with an overall senior management knowledge of finances, human capital and policy procedure. He adds, “I’ve had the privilege of leading some high-caliber re-branding, change management, diversification, result driven urgency in a competitive market.”
Jeffry’s appointment comes at the height of Rumah.com’s success. To date, Rumah.com is the largest property portal in Indonesia with more than 290,000 property listings and more than 8,800 active real estate agents. Particularly on the back of its suite of mobile apps that have received numerous accolades, Rumah.com aspires to be that expert partner that enables Indonesians find their dream home.
“I am really looking forward and passionate to be a part of this organization and family, and begin to add significant value, contributing to the business in Indonesia. With my experience and knowledge I hope to be able to provide unique angles, ideas and also breakthrough processes in driving the business forward and sustainable.” said Jeffry.
According to Steve Melhuish, Co-Founder and CEO of PropertyGuru Group, “Jeffry brings to the Group business and leadership experiences to further steer the growth of Rumah.com in Indonesia. With Rumah mobile apps downloads grows double from last year and more than 8800 of active real estate agents advertise with us. His proven capabilities in managing portfolio across different brands, Jeffry is a good fit in accelerating the success of Rumah.com”
-END-
For further info, please contact:
Mita Agustina
Public Relation Manager
Rumah.com
021 – 2935 5255 / 0816 117 9805
mitaagustina@rumah.com
ABOUT RUMAH.COM
Launched in 2007, Rumah.com is an online property search portal. In March 2011, Rumah.com was acquired by PropertyGuru Group, Asia’s leading property portal group. Today, Rumah.com is the market leader with more than 290,000 property listings, used by more than 2 million property seekers, who consume more than 15 million page views every month. The company is proud to be the first to launch mobile apps on all platforms (Blackberry, Android, iOS and mobile web). Mobile traffic makes up over 25% of all of Rumah.com’s traffic. There are more than 8,800 active real estate agents advertising on Rumah.com.
ABOUT PROPERTYGURU GROUP
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 91 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand. The Group has developed and launched 16 mobile applications in four countries and three languages. At the end of 2013, the Group recorded 1,357,946 downloaded mobile apps, resulting in a slew of three MOBEX awards sweep. Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, the company received its first VC investment funding in 2008 and secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. PropertyGuru was also the first to integrate its website with social media, first to launch Singapore’s only dedicated property newspaper – with over 100,000 copies circulated island-wide every month – and it has also developed a property events platform, with approximately 30 shows held annually across four countries, addressing 30,000 potential property buyers on the ground.