Rumah.com Appoints New Country Director

Indonesia’s Leading Property Site Continues Aggressive Expansion

Jakarta, Monday 19th March 2012 - Indonesia’s leading property website, Rumah.com, today announced Chris Antonius as the new Managing Director for Indonesia. Rumah.com is part of the PropertyGuru Group, Asia’s leading property portal firm.

Mr. Chris Antonius takes over from Mr. Harlow G. Russell. Harlow will be returning to PropertyGuru Group Headquarters in Singapore as Vice President, International Operations to assist with the regional and global growth of the company.

Chris has a very strong track record of delivering above-target performance and managing online companies to achieve significant growth, gaining maximum profit, and promoting the company's vision and mission to serve consumers and customers. He joins Rumah.com from Indonesia’s number 1 online recruitment portal website, in which he was Country General Manager for three-and-a-half years.

Under his leadership, the company grew to become the dominant player in the online recruitment industry in Indonesia. Chris will now bring his digital media, business development and leadership skills and passion to the world of online real estate for Indonesia’s leading property site, Rumah.com.

Chris, talking about his new position, says: “It is an honour to take over the leadership of Rumah.com. The business has established itself as the dominant forefront leader in the online property advertising market in Indonesia, and is well positioned to take advantage of the rapid growth of domestic property demand. I look forward to working with PropertyGuru Group to achieve Rumah.com’s target to transform the way 245 million Indonesians buy, sell and invest in property.”

Steve Melhuish, Group CEO of PropertyGuru said, "I'm delighted to welcome an A star player such as Chris into the PropertyGuru family. He brings an impressive digital media, business development and leadership track record, which I’m confident, will further support our rapid growth and market leadership in Indonesia."

Over the last 12 months, Rumah.com has increased its dominance with a 50% increase in traffic to more than 1.2 million visitors viewing close to 8 million property pages every month today. The Company focuses heavily on innovation, and has recently launched Indonesia's first Blackberry mobile application for real estate agents and the Country's only comprehensive multi-media building directory with over 2,100 properties in the Greater Jakarta area with detailed property descriptions and over 24,000 property photos. In addition, following its impressive growth in 2011, Rumah.com continues to expand rapidly with 30 new vacancies created covering sales, marketing and IT roles.

Media Contact:

Ms Winnie Khoo, Chief Operating Officer, PropertyGuru Group
Call: +65 6238 5971
Email: winnie@propertyguru.com.sg

Or

Ms Rikasari Marianti, Head of Marketing, Rumah.com
Call: +62 87888815915
Email:  rika@rumah.com

And

Moreno Sjamsoeddin, Senior Consultant, Fortune PR
Call: +62 8159700080
Email: moreno@fortunepr.com


About PropertyGuru Group:

PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Benefitting from Asia’s growing affluence in property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cashflow in 2009 and tripling its revenue growth in 2010.

PropertyGuru is now Asia’s leading online property portal, with a presence in ten countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Vietnam, Macau and China. It has almost 8 million buyers viewing 60 million property pages monthly, with a growing database of 500,000 opted-in buyers and almost 18,000 paying real estate agents.

PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 400,000 residential and commercial properties and clients include almost 500 prominent developers and agencies from Asia, Europe and the Americas.

PropertyGuru has also won multiple awards, including the Overseas Property Professional "Best Online Media (Gold) Award 2011" and "Best Online Service (Silver) Award 2011", Red Herring "Top 100 Asia Technology Award 2011", Hitwise "No.1 Website in the Property Industry" award, the Singapore IT Federation (SITF) award for "Best Mobile Application (Merit) 2011" and "E-Enterprise Company 2010", the Singapore Venture Capital & Private Equity Association (SVCA) award for "Best Performing VC Backed Company 2010", Marketing Magazine's "Top Digital Media of the Year 2010" award, CNBC World's "Best Property Portal Award 2009" and the "Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009".

 
About Rumah.com

Rumah.com is the leading property website in Indonesia with 1.2 million visitors viewing almost 8 million property pages every month, growing over 50% per annum. Rumah.com was founded in 2007 and acquired in March 2011 by the PropertyGuru Group, Asia’s leading property portal firm.

Rumah.com plans to become the online authority on all things related to Indonesian property. Its multi-media database includes residential, commercial estates, land and industrial property listings as well as relevant and timely property research, articles, guides and daily news. Property owners can also advertise their properties for rent or sale to millions of potential buyers who search Rumah.com based on location and price preferences. Rumah.com also works with prominent real estate developers, thousands of the country’s property agents as well as non-property advertisers such as banks and home interior and construction firms.

Rumah.com focuses heavily on innovation, and has recently launched Indonesia's first Blackberry mobile application for real estate agents and the Country's only building directory with over 2,100 property  database and over of 24,000 property photos in the Greater Jakarta area. Rumah.com’s member database comprises more than 55,000 members today and the number of property listings has also grown rapidly over the last year. Rumah.com also announced a strategic partnership with Yahoo.co.id last year, which means both companies collaborate on property editorial news, sales and marketing initiatives.