SINGAPORE, 18 OCTOBER 2013 – PropertyGuru, Singapore’s No. 1 property portal, is pleased to announce “The PropertyGuru Value-Estimate Contest”, which is held exclusively on
https://www.facebook.com/Propertyguru.sg. Property-savvy Singaporeans and Permanent Residents are invited to submit a hypothetical value — an informed estimate — of what The Istana could be worth.
“Let me clarify that The Istana IS NOT, AND WILL NEVER BE, FOR SALE. PropertyGuru’s intent of organising a value-estimate contest is to educate the public on how to accurately put a price tag on a residential property. We chose The Istana because it is Singapore’s most distinctive and respected sovereign icon that Singaporeans know only too well. After all, it is the official residence of The President of Singapore,” states Bjorn Sprengers, Chief Marketing Officer, PropertyGuru Group.
This never-done-before online contest is the highlight of PropertyGuru’s recently launched “Get The Guru View” campaign. The S$1 million outreach public initiative reflects the company’s commitment to helping property seekers make better property decisions.
Adds Mr Sprengers: “Ensuring our consumers have all the relevant information at their fingertips is the cornerstone of the PropertyGuru brand promise. PropertyGuru facilitates the sharing of the latest, complete market news and insights, allows consumers to perform their own mortgage calculations and discover the most property listings in Singapore – all found under one roof at PropertyGuru.com.sg. This comprehensive knowledge platform empowers our customers to balance risks and opportunities and make sound property decisions. This newly-minted campaign with its value-estimate contest feature is guaranteed to drive public interest and a talking point among industry pundits.”
PropertyGuru.com.sg is expecting close to 10,000 entries. The closest-to-accurate winning figure will be decided by a panel of four of Singapore’s top real estate heads, including Mr Alan Cheong, Senior Director of Research and Consultancy, Savills; Mr Colin Tan, Chief Executive Officer, Vestor Realty; Mr Eugene Lim, Key Executive Officer, ERA Realty Network; and Mr Mohamed Ismail Gafoor, Chief Executive Officer, PropNex Realty. During the contest phase, this panel of real-estate luminaries will offer clues and share insights on how to provide a value estimate on a residence, specifically, The Istana. Short video clips featuring each of the estate heads sharing their expert views will be available on PropertyGuru’s FaceBook page.
Steve Melhuish, Co-Founder and Chief Executive Officer of Singapore’s most successful and talked-about property portal start-up – PropertyGuru.com.sg, offers his “Guru View”: “PropertyGuru’s leadership position as Singapore’s 3rd largest domestic website (reference: Alexa.com), and its repository of a staggering 5.2 million monthly website visitors and over 200,000 monthly residential listings is testament to Singaporeans’ obsession with property. The buying and selling of property is such an integral part of the Singapore way of life, there is no doubt in my mind that Singaporeans are “Gurus” when it comes to property!”
The contest period starts today — Friday 18 October 2013 — and closes on 7 November 2013. One winner stands to take home the top prize of a one-night stay at the Raffles Singapore, a globally renowned heritage hotel rich with history. There are also 10 consolation cash prizes of S$100 each. Terms and conditions apply.
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About PropertyGuru Group PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 89 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month. Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. Since its launch, PropertyGuru has reported rapid growth and most recently announced a record 96% increase in revenue, 60% increase in internet users and 50% increase in paying agent advertisers to over 24,000 – in 2012.
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