PropertyGuru rolls out Property TourTalks – one-of-a-kind bus tours to see property seekers home

Embodying PropertyGuru’s new brand tagline, “We’ll see you home”, specially curated bus tours to guide individuals across all stages of their property journey.

Singapore, 14 November 2022 – PropertyGuru Group Limited (NYSE: PGRU) (“PropertyGuru” or the “Group”), Southeast Asia’s leading¹, property technology (“PropTech”) company, today announced the launch of ‘Property TourTalks’ bus tours. Comprising of specially curated bus tours hosted by PropertyGuru’s experts – ‘Property TourTalks’ is the latest initiative that brings to life PropertyGuru’s new brand positioning, announced in October 2022. The new brand positioning – “Where every step of your journey will be guided by Guru” – reflects PropertyGuru’s vision to be a trusted advisor, promising property seekers and sellers “We’ll see you home”.

Across two weekends, from November 26 to December 4, ‘Property TourTalks’ will see PropertyGuru experts, Dr. Lee Nai Jia, Head of Real Estate Intelligence, Data and Software Solutions, PropertyGuru Group, Dr. Tan Tee Khoon, Country Manager – Singapore, PropertyGuru, and Paul Wee, Vice President - PropertyGuru Finance, PropertyGuru, amongst others, share the latest local property updates, trends, and insights. Each bus tour will cater to different profiles of property seekers including, first-time home buyers, property upgraders, renters, and real estate investors, covering topics from property types, budgeting, mortgage refinancing to Singapore’s real estate laws.

“Buying or investing in a new property is an emotional ride filled with complexity and uncertainty. We’re here to guide people throughout their property journey and help them make confident decisions in this complex real estate market,” said Remona Duquesne, Director of Brand, PropertyGuru Group. “It was this thinking that led us to the idea of guided bus tours – where property seekers can learn from our experts, and at the same time experience first-hand the context behind the insights and why they are important. For example, we explain why one area is of higher value than another through a live neighbourhood tour, which seekers can now see – and experience – for themselves."

Running until the end of this year, PropertyGuru’s brand repositioning campaign is centred around providing guidance to everyone in the property journey. It echoes the PropertyGuru Group’s mission to help property seekers, sellers and owners make confident property decisions, beyond ‘property search’– as the Group journeys towards becoming Southeast Asia’s property ‘Trust Platform’. The brand tagline, “We’ll see you home”, represents the different meanings of home for everyone, ranging from their place of stay or their ambitions and goals. More details of the campaign can be found here.

About PropertyGuru Group

PropertyGuru is Southeast Asia’s leading¹ PropTech company, and the preferred destination for over 40 million property seekers² to find their dream home, every month. PropertyGuru empowers property seekers with more than 3.5 million real estate listings³, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then the Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property Marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business including a high quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru See You Home Brand Microsite; PropertyGuru Group on LinkedIn.

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[1] Based on SimilarWeb data between January 2022 and June 2022.

[2] Based on Google Analytics data between January 2022 and June 2022.

[3] Based on data between January 2022 and June 2022.