SINGAPORE, 7th AUGUST 2014 – PropertyGuru, Asia’s leading property site, has stepped up their communications and marketing efforts, appointing three additional agencies to manage the different aspects of their campaign initiatives.
The supporting agencies appointed include public relations agency Hill+Knowlton Strategies, media planning agency UM Singapore and social media agency Vocanic. Working together with the incumbent creative agency Brilliant, which has held the account since 2013, PropertyGuru is geared to leverage this investment to handle upcoming projects and better drive the future marketing efforts of the company.
Bjorn Sprengers, Chief Marketing Officer of PropertyGuru Group, said, “Following a period of rapid growth at PropertyGuru, we believe it’s important for PropertyGuru to be communicating effectively across multiple channels to multiple audiences and stakeholders. With our partner agencies in place, we look forward to spearheading more consumer-centric initiatives that will benefit property buyers, sellers, renter and investors.”
Newly-appointed Hill+Knowlton Strategies will be supporting PropertyGuru’s public relations initiatives and building on the property portal’s strengths as a publisher of industry thought leadership content. With an eye on the company’s upcoming corporate milestones and multiple audiences, Hill+Knowlton Strategies will tap on these opportunities to communicate multiple storylines and content through a broad range of channels.
UM Singapore has also been recently appointed by PropertyGuru to oversee media planning and buying for the portal’s advertising activities, in addition to the event marketing activity assistance they have provided PropertyGuru for the past nine months. Pat Lim, Managing Director of UM Singapore, said, “PropertyGuru is one of the leading brands in Singapore which has firmly established their presence in the digital media sphere and grown their audiences through an authoritative editorial voice. We are elated to be entrusted with their media and planning duties, and we look forward to partnering with them to take their brand to greater heights in Singapore.”
Vocanic will be managing PropertyGuru’s social media platforms, handling the company’s social media efforts including creative content and fan engagement, social media listening, influencer outreach and campaign applications. With its in-house strengths and capabilities in the creative, technology, content and listening departments, PropertyGuru will have access to a centralised suite of social media management expertise. Vocanic looks to provide a more tailored style of property-related content that appeals to the social media environment, with the aim to garner fan interest not just when Singaporeans are looking to buy and sell property, but also on a more personal level.
These three newly-appointed agencies will work closely with creative agency Brilliant, which has been reappointed as the property search portal’s lead agency this year, with an expanded remit that includes strategy and brand work.
In the past year, Brilliant has built on the success of PropertyGuru’s S$1 million “Get The Guru View” campaign that it had created with several key follow-up campaigns and initiatives. Each of these campaigns and initiatives was conceptualised and executed to reflect PropertyGuru’s longstanding commitment to help buyers, sellers, and investors make better property decisions and also to position the company as a thought leader and consumer advocate.
“Our close working relationship has helped to create bold communications that position PropertyGuru as an invaluable resource throughout the property-seeking and decision-making process,” said Jason Hodges, Creative Partner at Brilliant. “We look forward to creating more innovative campaigns for PropertyGuru, along with their newly-appointed agency partners, and rolling out many new initiatives in the coming months.”
According to Steve Melhuish, Co-Founder and Chief Executive Officer of PropertyGuru Group, the company is committed to continually educate and create awareness in Singapore’s fast-evolving real estate market, “Our valued consumers expect PropertyGuru to do much more than provide them with property choices. We must do our part in demonstrating how best to arrive at the right decision before sinking one’s hard-earned savings into a property.”
Expanding on the strategic intent of PropertyGuru’s campaign initiatives, Mr. Sprengers said, “Providing our customers with all the relevant information and tools at their fingertips when making property decisions has always been the cornerstone of our brand. Our recent campaign initiatives and the upcoming ones will set out to reaffirm this commitment.”
- Ends -
For more queries, contact:
Esther Toh
PropertyGuru Pte Ltd
9190 8031
esther@propertyguru.com.sg
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 89 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month.
Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date.
The award winning company focuses heavily on innovation. Over the last 2 years, the Company has developed and launched 15 mobile applications in 4 countries and 3 languages which have received over a million downloads – almost 50 per cent of its users in Singapore now originate from a mobile device. PropertyGuru was also the first to integrate website with social media, first to launch Singapore’s only dedicated property newspaper with over 100,000 copies circulated island-wide every month and developing a property events platform with approximately 30 shows held annually across 4 countries addressing 30,000 potential property buyers on the ground.