PropertyGuru.com.sg Empowers Better Property Decisions With "Get The Guru View"

SINGAPORE, 11 SEPTEMBER 2013 – PropertyGuru.com.sg, Singapore’s leading property site, recently announced the launch of its latest nationwide brand campaign with the premise “Get the Guru View”.

Incorporating an integrated marketing strategy that reflects the property portal’s commitment towards smarter property search, the “Guru View” platform will impart the message that PropertyGuru is the definitive voice in the property market to empower property seekers to make better property decisions.

The six-month campaign is developed together with award-winning creative agency Brilliant and features a broad range of digital, print, broadcast, outdoor and online advertising marketing activities. It will kick off with a series of creative ads with thought-provoking teaser headlines such as “Where is COV higher than COE?”, “Which home prices on this route will skyrocket or fizzle?” and “Need more space?” to highlight PropertyGuru’s brand proposition in delivering value to property seekers through informed views and guidance.

Elaborating on the strategic intent of the campaign, Mr Bjorn Sprengers, Chief Marketing Officer, PropertyGuru Group said: “Singaporeans are always on the lookout for relevant information at their fingertips, especially when it concerns big financial purchases such as property. At the same time, they will only arrive at a final decision when they are given the liberty of choice and assurance that their decision is the right one.”

“This has proven to us the importance of investing in building knowledge about the property market and imparting said knowledge in a way that helps our 5.5 million visitors per month find their dream home. By facilitating the sharing of a wide selection of market news and insights, analytics and the most property listings in Singapore, PropertyGuru assists to balance the risks and opportunities involved in property buying so that sound decisions can be made.”

‘Get the Guru View’ showcases both the breadth and depth of the PropertyGuru brand by giving, and more importantly communicating, a statement of credibility on the property market which PropertyGuru has,” he mentioned.

Echoing his sentiments, Steve Melhuish, Chief Executive Officer and Co-founder of PropertyGuru Group commented, “Our customers expect online property portals like PropertyGuru to do much more than simply provide them with a variety of property choices to select from. In order to set us apart from the rest in the industry, we would have to not only demonstrate how to navigate the property market, but also explain the reasons why.”

 “Offering property seekers the ability to make better property decisions has always been the cornerstone of our brand. With the Guru View, we want to send a message – loud and clear – to reaffirm PropertyGuru.com.sg’s role in the property market to meet our customers’ changing needs by offering the latest market news, insights, tools and property listings in Singapore - all under one roof,” he said.

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NOTES TO EDITOR

About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 89 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month.

Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. Since its launch, PropertyGuru has reported rapid growth and most recently announced a record 96% increase in revenue, 60% increase in internet users and 50% increase in paying agent advertisers to 24,000 – in 2012.   

The award winning company focuses heavily on innovation. Over the last 2 years, the Company has developed and launched 15 mobile applications in 4 countries and 3 languages which have received over a million downloads – almost 50 per cent of its users in Singapore now originate from a mobile device. PropertyGuru was also the first to integrate website with social media, first to launch Singapore’s only dedicated property newspaper with over 100,000 copies circulated island-wide every month and developing a property events platform with approximately 30 shows held annually across 4 countries addressing 30,000 potential property buyers on the ground.

For more queries or to arrange for an interview, contact:
Katrina Karim
Mobile (+65) 9844 6618
Email katrina@thepublicrelationscompany.com

Adam Rahman
Tel (+65) 8112 8817
Email adam@propertyguru.com.sg