Latest Independent Statistics Are In: PropertyGuru Is Clear Winner By Wide Margin

SINGAPORE, 20 December 2012 – The latest competitor research conducted by several top website monitoring agencies affirms PropertyGuru.com.sg’s formidable position as the #1 property portal and market leader for online property search in Singapore in terms of Number of Visits, Page Views, Property Listings, Visitor Rankings and Brand Strength.

Steve Melhuish, Co-Founder and Chief Executive Officer of PropertyGuru Group says, “Despite increasing competition in the online property market, independent findings validate our clear brand leadership position in Singapore and demonstrates our ongoing commitment to meeting the needs of property hunters and real estate advertisers. We’ve developed strong relationships with our customers and continue to focus on delivering great results for them.”

Google
PropertyGuru’s compelling brand proposition has firmly embedded itself with meaningful and influential commanding high brand recall with 9 times more market share compared to its nearest competitor (Source: Google Brand Query Index, see graph), making it by far the most popular for property hunters.

Findings from Google Analytics in November 2012 further reveal that PropertyGuru.com.sg registered an outstanding 2.3 million visitors and over 27.9 million page views to garner more than 80% market share of all property page views in comparison to the website’s other 2 competitors (Source: Comscore). This in turn facilitates a likely estimated of 8x more leads generated for property advertisers from PropertyGuru.com.sg in relation to the nearest competitor.

Experian Hitwise
In the same month, Experian Hitwise, a division of Experian, showed that PropertyGuru.com.sg is entrenched as the leader in ranking among all business and finance themed websites, accounting for over 8x more traffic in contrast with its closest competitor, for both visits and page views.

Alexa & Effective Measure
Consistent with the results, Alexa ranked PropertyGuru.com.sg as #19 in Singapore among all websites whilst the competition trailed at positions #72 and #97, a testament of PropertyGuru’s reach to property seekers ahead of competing sites to validate PropertyGuru’s dominance among property seekers (source: Alexa.com, 10th December 2012). This comes as a result of PropertyGuru.com.sg’s concerted efforts to stay relevant with continual fresh and updated property-related content with consumers spend an average of 13 minutes per user culling the latest property insights and news in addition to over 160,000 listings (Source: Effective Measure) which translate to more than 4 times more property choices for home seekers versus our nearest competitor.

“PropertyGuru will continue our strategy to not only strengthen our presence in Singapore and the region by developing the core business for all things property-related, but also continually strive to meet the changing demands of our consumers for better informed property search”, mentions Steve.

-END-

About PropertyGuru
Headquartered in Singapore, PropertyGuru was co-founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia’s growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cashflow in 2009 and doubling revenue growth in 2011.

PropertyGuru is now Asia’s leading online property portal group, with a high-volume of online real estate presence across nine territories in Asia, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Vietnam and China. It has a current inventory of electronic-driven properties including 82 million property pages with 500,000 residential and commercial properties listings from 200 developers to attract 9.3 million buyers and 25,000 paying real estate agent subscribers and developer advertisers, generating close to 300,000 advertiser enquiries monthly.

To date, PropertyGuru has also created 12 mobile applications in 4 countries and 3 languages which garnered 400,000 mobile application downloads, is the first to integrate website with social media as well as circulate Singapore’s only dedicated property print publication with dispersion outreach of over 3,500 key locations island-wide.

For more queries or to arrange for an interview, contact:
Katrina Karim
Mobile (+65) 9844 6618
Email katrina@thepublicrelationscompany.com