Singapore, 4th March 2009:
Following the highly successful nation-wide “The FASTEST way to FIND A HOME” bus and taxi campaign launched in November, PropertyGuru (www.PropertyGuru.com.sg) kicks off the second phase of its Rocket X created advertising campaign this week.
Adopting a similar visually arresting, direct and attention-grabbing approach, the follow-up creative reinforces PropertyGuru’s leading real estate website position. This sequel targets MRT commuters at prominent high traffic stations, such as Dhoby Guat, Clarke Quay, Outram Park, Chinatown and HarbourFront.
The new message “Nobody knows more about property” suggests that the service not only helps house hunters, but anyone seeking any form of property and home information with the site now featuring more property and home news, new project launches, videos, research and tips.
Bucking the trend of the current cool property market, PropertyGuru’s traffic has grown tenfold over the last year to reach almost 500,000 users in February 2009. This demonstrates the increasing number of consumers turning to the Internet to find property related information due to the speed, convenience and abundance of media-rich content versus more traditional media such as newspapers.
“PropertyGuru continues to invest heavily in marketing with ongoing outdoor, print and online marketing activities. This latest campaign will re-enforce PropertyGuru’s leading position and THE place to find property information in Singapore” stated Steve Melhuish, co-founder and director of PropertyGuru.
PropertyGuru is a comprehensive property and home website that works with prominent Singapore and overseas real estate developers, agencies and agents to provide instant access to 25,000 properties online. Consumers are able to obtain automatic property alerts, monthly newsletters, expert mortgage advice, real estate market news, pricing trends, home and personal finance products, new property launch updates, property videos and virtual tours, condo directories, HDB guides and online property questions and answers service.
-End-
For more information or media enquiries, please contact:
Jassmin Peter, Head of Marketing Communications, PropertyGuru International (Malaysia) Sdn. Bhd.
Tel: +65 6238 5971 or Email: jassmin [at] propertyguru.com.sg
Alice Yeo, Rocket X Media Pte Ltd
Tel: +65 6323 5167 or Email: alice [at] rocketxmedia.com
About PropertyGuru:
www.propertyguru.com.sg is Singapore’s leading consumer property portal and was created by PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006. The website is used by 500,000 property-searchers every month and its internet traffic has grown tenfold over the last 12 months.
PropertyGuru focuses exclusively on real estate and home sector, which enables it to offer innovative services and website usability designed specifically for the property industry and consumers searching for property and home related information. This includes property alerts, monthly newsletters, free mortgage advice, real estate market trends and news, home and personal finance products, new property launches by property developers, condo directories, consumer property advice and Asia’s first mobile agent listing service. PropertyGuru works closely with Singapore and overseas real estate developers, real estate agencies and their agents (5,000 existing members) as well as prominent financial services and home related advertisers to promote their brands and products to a targeted, affluent group of consumers.
PropertyGuru is regularly featured in the media, including Financial Times, Today, Expat Living, The Edge, Media and Marketing Magazine. In addition, it invests heavily in marketing online, in the press and outdoors. The website was also winner of the CNBC International Property Awards 2008 for ‘Best Property Portal in Singapore’.
For more information, please visit www.PropertyGuru.com.sg
About Rocket X Media Pte Ltd:
A leading creative advertising agency based in Singapore, Rocket X is dedicated in creating eXponetial demand for its clients’ products and services. It employs uncommon sense to create eXtraordinary ideas. Key accounts include Contact Singapore, Standard Chartered Bank, Keppel Land, Certis CISCO (Security), Mapletree Investments, SM Motors and many more. Rocket X is an affiliate of TBWA Singapore.
For more information, please visit www.rocketxmedia.com