Press Release
For immediate release
PropertyGuru Becomes a Founding Member of the Newly Formed Interactive Advertising Bureau of Singapore
Singapore, 16th September 2009:
PropertyGuru, (www.propertyguru.com.sg), Singapore's largest real estate website, with over 1 million visitors viewing 15.5 million pages per month is pleased to announce that they are a founding member of the newly formed Interactive Advertising Bureau of Singapore.
The Interactive Advertising Bureau of Singapore (IAB) was recently formed by 41 founding members and will be the leading voice of the interactive advertising industry in Singapore. PropertyGuru together with Yahoo! Google, Friendster, Cisco, Nokia, Starcom and other major online players aim to take major steps forward in helping all sectors of the marketing industry to use the digital medium effectively.
It has identified a number of key objectives, including:
- Promote key messages that support the growth of interactive advertising investment
- Generate and disseminate research and thought leadership that effectively supports interactive advertising decision making
- Share best practices and improve efficiency of the industry through education and training
- Provide representation for members at events and forums
- Establish and promote the widespread acceptance of measurement guidelines and creative standards
- Promote consultation and cooperation within the digital advertising industry
- Act as a representative voice for the digital advertising industry
“We are delighted to be part of the founding IAB team and are 100% committed to raising the profile, positive perception and growth of the online advertising industry in Singapore.” said Steve Melhuish, Co-founder and Director of PropertyGuru
-ENDS-
For more information, please contact:
Gary (+65 62385971) or email gary@propertyguru.com.sg
About PropertyGuru:
www.PropertyGuru.com.sg is Singapore’s leading property and home site and the brainchild of PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006. The site won the CNBC International Property Awards for “best property portal Asia Pacific” in 2009 as well as “best property portal Singapore” in 2008 and 2009.
www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 8,500 housing agents, and home-related firms.
The site is used by over 1 million consumers who view 15.5 million pages and generate over 100,000 leads for advertisers every month (sources: Alexa.com, Hitwise and www.PropertyGuru.com.sg). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).
www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.
To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has exclusive partnerships with eBay and Yellow Pages, powering the property section of these websites and widening the reach for PropertyGuru’s advertisers.
Recent advertisers include Lloyds TSB, ICI-Dulux, HSBC, IKEA, Standard Chartered, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Far East Organization, Lian Beng Group, Mulpha, CBRE, Drew & Napier and Knight Frank.
About IAB Singapore
The Interactive Advertising Bureau Southeast Asia; Singapore Chapter has been established and supported by over 40 leading digital advertising companies operating in Singapore and Southeast Asia. On behalf of its members, the IAB is dedicated to increasing investment in interactive advertising.
Internationally, individual-country IABs act to educate marketers, advertising agencies, media companies and the wider business community about the value of interactive advertising, evaluate and recommend standards and practices, and develop and distribute research on interactive advertising.
For more information, please visit: www.iab.sg