Kuala Lumpur, 15 May, 2012 – PropertyGuru Group, Asia’s leading property portal, today announced that its existing Malaysian property sites, HomeGuru.com.my and Fullhouse.com.my, will be consolidated and officially rebranded as “PropertyGuru.com.my”.
PropertyGuru acquired North Malaysia’s leading property portal in December 2010 and launched a separate HomeGuru website in January 2011. Over the last 15 months, the Company invested heavily in building its business and team as well as launch innovative new products. Internet traffic grew fourfold to almost 1 million monthly users viewing over 4 million property pages each month, coupled with double growth in the number of property listings.
This rebranding project leverages on the Company’s brand and Singapore’s leading property website, propertyguru.com.sg. It will also bring together over 120,000 Malaysia properties onto one site, making it easier and more convenient for property seekers to fulfill their property needs.
In addition, the Company will make a further MR5 million investment in advertising to increase its brand awareness, market share and drive additional leads for its real estate agent and developer advertisers as well as continue to invest heavily in innovation to benefit users and advertisers with new products and additional mobile services slated for release within the year.
“This is an exciting milestone for the Company. Since launching last year, our Malaysia business has completely exceeded expectations with overwhelming support from home buyers and advertisers. Consolidating our efforts and investments into a single brand and platform is a logical step forward which leverages on the strength of the PropertyGuru brand and Singapore’s leading website Property.com.sg. It will also enable us to further augment our Malaysia market share and provide even better service to our clients,” mentioned Steve Melhuish, Group CEO of PropertyGuru Group.
Founded in 2006, PropertyGuru Group is Asia’s leading property portal group with presence in nine countries and 8.2 million users viewing over 65 million property pages every month. The Company’s traffic grew an impressive 168% over the last 12 months with mobile devices accounting for almost 20 percent of the total traffic – supported by almost 200,000 mobile app downloads to date.
The Company continues to focus heavily on mobile innovation such as the recent launch of Indonesia's first and only mobile property application for consumers and agents, growing from 2 mobile apps in 1 country to 8 mobile apps in 4 countries over the past year.
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Media Contact:
Ms Winnie Khoo
Chief Operating Officer
Contact number: +65 6238 5971
Email: winnie@propertyguru.com.sg
About PropertyGuru:
PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia’s growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cashflow in 2009 tripling its revenue growth in 2010.
PropertyGuru is now Asia’s leading online property portal group, with a presence in ten countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Macau, Vietnam and China. It has over 8 million buyers viewing more than 60 million property pages monthly, over 200,000 mobile applications downloaded, a growing database of over 400,000 opted-in buyers and over 19,000 real estate agents using its services every month.
PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 400,000 residential and commercial properties and clients include almost 500 prominent developers from Asia, Europe and the Americas, as well as over 19,000 real estate agents in Asia.
PropertyGuru has won multiple awards:
OPP Awards For Excellence 2011 (Gold) “Best Media Brand”
Singapore IT Federation (SITF) Merit Award for “Mobile Application” 2011
OPP Awards For Excellence 2011 (Silver) “Best Online Service”
Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”
Red Herring Top 100 Asia Award 2011
Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”
Marketing Magazine Digital Media of the Year 2011, Singapore Property Category
Marketing Magazine’s “Top Digital Media of the Year 2010” Award
South East Asian SME Tiger Awards 2011 Gold Award – Online Business
CNBC World's “Best Property Portal Award 2009" Award
Hitwise “No.1 Website in the Property Industry” award 2011”
Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009 Award
Asia’s Leading Property Portal Group includes:
www.PropertyGuru.com.sg is used by over 2.4 million consumers viewing 33 million pages, generating over 250,000 leads for advertisers every month. The site provides real-time access to multimedia-rich content covering property-related products, services, news, advice, guides, tools and the largest online property database in Singapore. It works closely with prominent real estate developers, housing agents and home-related firms locally and overseas.
www.CommercialGuru.com.sg was launched in August 2010 and is used by 200,000 business users browsing 2 million pages and generating over 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.
www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage, providing real-time access to over 300 mortgage packages from 23 major local and international banks. It generates over 500 loan leads per month.
www.PropertyGuru.com.my is the fastest growing Malaysian property portal set up as part of a joint venture between PropertyGuru Group and Malaysia's RedBerry. PropertyGuru has over 800,000 visitors viewing more than 4 million pages monthly. With over 110,000 listings and 3,500 agents signed up, PropertyGuru gives consumers the platform to find properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. An SME Tiger Award Winner for Online Business (Gold Award), PropertyGuru is designed with the end-user in mind; featuring real-time access to multimedia-rich content, covering property-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia.
www.Rumah.com was founded in 2007 and is Indonesia's top property website, with over 1 million visitors viewing over 7 million pages every month. The website lists over 120,000 properties for sale and rent in Indonesia and has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. It allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
www.DDProperty.com was established in 2007 to help Thai consumers find their desired properties for sale and rent in the fastest and most efficient way. There are over 1.3 million visitors viewing more than 8 million pages every month, making it one of Thailand’s top property portals. DDProperty.com allows users to search for residential and commercial properties and constantly finds new ways to improve its navigation and search capabilities to allow consumers to find their dream property quickly.