Everyone has an image of what their dream house looks like. However, finding the perfect one is one of the most important, yet challenging and somewhat daunting decision most will have to make in their lifetime. This is where PropertyGuru comes into the picture.
The year was 2006, in Singapore. There was a flurry of activity in the property market, brought about by the bullish economy, but easy access to reliable information was still largely absent.
Spurred by the property boom and personal frustrations in relying on classified ads in newspapers for property search, PropertyGuru Group was conceived by co-founders Steve Melhuish and Jani Rautiainen to introduce a smarter, intuitive online means for property seekers to find their ideal property.
Riding on the advent in internet technology and the changing habits of consumers to go online to search for information, PropertyGuru became the first in the market to revolutionise and shape the property search process at each step of the way.
Today, PropertyGuru has expanded overseas in Malaysia, Thailand and Indonesia and has become synonymous with property search, continuing to strengthen through focus on innovation to transform markets and challenge the status quo.
ABOUT PROPERTYGURU GROUP
PropertyGuru Group is Asia’s leading online property portal group used by more than 11 million property buyers, viewing over 90 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand. The Group has developed and launched 15 mobile applications in four countries and three languages. At the end of 2013, the Group recorded over 1.3 million downloaded mobile apps in the region, resulting in a slew of three MOBEX awards sweep.
Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, the company received its first VC investment funding in 2008 and secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. PropertyGuru was also the first to integrate its website with social media, first to launch Singapore’s only dedicated property newspaper – read by more than 100,000 readers island-wide every month – and it has also developed a property events platform, with approximately 30 shows held annually across four countries, addressing 30,000 potential property buyers on the ground.
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Who is in the PropertyGuru family?
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Established in 2007, PropertyGuru.com.sg was one of the first property portal in the market. Within a short space of 3 years, it became the #1 portal in Singapore in 2010. It currently has over 3.5 million visitors viewing more than 52 million page views monthly. It has the most comprehensive property listings, with a 6-month aggregate of more than 230,000. |
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Launched in August 2010, CommercialGuru.com.sg is used by 145,000 business users browsing 1.7 million pages and generating over 50,000 leads for advertisers every month. It is Singapore's only independent, dedicated commercial and industrial property portal. |
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The Malaysian portal is the fastest growing property portal in the country with offices in Kuala Lumpur, Penang and Johor. It currently has over 1.5 million visitors viewing almost 11 million property pages monthly. Listings volume had increased by 60% in 2013, closing in on its closest competitor. By end 2013, its mobile apps achieved more than 174,200 downloads, with over 32% of property pages on PropertyGuru.com.my viewed using mobile phone or tablet. |
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In February 2011, Rumah.com was acquired by PropertyGuru Group, Asia’s leading property portal group. Today, Rumah.com is the market leader with more than 290,000 property listings, used by more than 2 million property seekers, who consume more than 15 million page views every month. The company is proud to be the first to launch mobile apps on all platforms (Blackberry, Android, iOS and mobile web). Mobile traffic makes up over 45% of all of Rumah.com’s traffic. There are more than 8,800 active real estate agents advertising on Rumah.com. |
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In February 2011, DDProperty was acquired by PropertyGuru Group. There are over 3 million visitors viewing more than 10.7 million pages every month, making it Thailand’s clear market leader with over 60% market share. DDProperty.com allows users to search for residential and commercial properties and constantly find new ways to improve its navigation and search capabilities to allow consumers to find their dream property quickly. It was also the first to launch iPhone and Android property apps for agent and consumers in Thailand. |
Best Mobile App by Media Owner
Best Informative Use of Mobile
Best Direct Response Campaign
Best Online Service
Best Media
Best Innovation
CNBC World's Best Property Portal
CNBC Asia Pacific's Best Property Portal
CNBC Singapore's Best Property Portal
Outstanding business performance. Effective use of funds & shareholder value over 3 years.
Innovation, improved market transparency & services to help to move real estate industry online.
Selected by advertisers & marketing agencies in Singapore (Marketing Magazine).
Kindly view this page for an updated list of awards 
