The Florentine - 1 Units for Rent
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The Florentine is a freehold apartment development located at 68 Florence Road, Singapore 549555 in District 19. Completed in 2011, the apartment development consists of 34 exclusive residential units and was developed by Roxy Homes Pte Ltd, under Roxy-Pacific Holdings Limited. Roxy-Pacific Holdings Limited was established in 1967 and they are a property and hospitality group with an Asia-Pacific focus. The Group’s residential development projects typically comprise small-to-medium sized residential developments such as apartments and condominiums targeted at middle-to-upper income segments. Between 2004 and 2018, the Group developed and launched 48 small-to-medium sized developments comprising a total of more than 4,400 residential and commercial units in Singapore, Malaysia and Australia. Being an exclusive boutique apartment, The Florentine’s modern approach to timeless elegance stands out to cater to the specific lifestyle requirements of modern living may it be one looking for the ideal family home or the perfect private space, the Florentine has it all. Perfectly placed within Singapore's ever-evolving Northeast, it is both a peaceful haven and vibrant community. The Florentine offers a host of facilities for the convenience and enjoyment of its residents. The apartment offers a swimming pool for individuals or families to engage in physical exercise or to simply wind down after a hard days’ work. On top that, the development has a Jacuzzi, allowing residents to soak in the bubbling jet streams so that stress fades away with every dip. Residents can make memories with family and friends at the designated playground and barbeque area without having to travel out of their living quarters. The convenience of a gym room in the apartment saves time and money for those who want to hit the gym before or after work. The Florentine is built in such a manner that getting around the city is a breeze with the Kovan MRT Station and Hougang MRT Station located just a couple of minutes away from the residency. Several feeder bus services are also available near the development. As a locale boasting all the modern amenities, supermarkets, restaurants and eateries, retail outlets and entertainment facilities are readily available. For growing families with schooling children, there are many excellent education options for them as the apartment is situated near several good schools. Driving from The Florentine to either the business hub or the vibrant Orchard Road shopping district takes 15 - 20 minutes, via Central Expressway. Fu Man Seafood ZicharPonggol Nasi Lemak CentreMy Genie GourmetMing Kitchen Seafood RestaurantFragranceKovan Heartland MallCold Storage HougangNTUC FairpriceEastpoint MallHougang MallXinmin Primary SchoolMontfort Junior SchoolHoly Innocents' Primary SchoolSerangoon Junior College The Florentine was completed in the year 2011. The complex is spread across 2blocks, housing 34 residential units and Roxy Homes Pte Ltd was responsible for the construction of the development. The average price of units ranges from S$ 1,200,000 - S$ 1,650,000 and the PSF value is in the range of S$ 1,014 - S$ 1,182. The apartment offers numerous floor plans for your convenience. Project Name: The FlorentineType: ApartmentDistrict: 19 Unit Types2-bedroom 2-bathroom (947 - 958 sqft)2-bedroom 3-bathroom (1,249 sqft)3-bedroom 3-bathroom (1,055 - 2,077 sqft) The following projects are by the same developers as The FlorentineJade ResidencesHaig 162The MontageMartia Residence The following are developments in the same neighbourhood as The FlorentineThe Garden ResidencesRiverfront Residences21 Richards295 Lorong Chuan3 @ Phillips
DeveloperRoxy Homes Pte Ltd
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Over the past 30 days, the development has remained present in local property search activity within the Hougang / Punggol / Sengkang market. This consistent visibility among property seekers suggests the property continues to be a point of reference for those evaluating rental options in this part of Singapore.
Most-searched Units: 2-BedroomPopular preferences: Gym
Pricing by Unit Types:
- 3-Bedroom Units:
- Avg Asking Price: S$ 5K
- Avg PSF: S$ 4 psf (9.44% higher compared to Hougang / Punggol / Sengkang average of S$ 4 psf)
- Available Units: 2
- HOUGANG MRT STATION (1273m, 15-16 mins) — Provides an additional transport option for those needing to access the Hougang area or future Cross Island Line connections.
Bus Stops (37 within 1 km):
- BLK 615 (256m, 3-4 mins) — Very close stop for catching local services that run through the Florence Road and Hougang neighborhood.
- OPPOSITE BLK 615 (289m, 3-4 mins) — Handy for residents returning home or heading towards the main transport hubs.
Education & Early Learning:
- LITTLE PADDINGTON PRESCHOOL SERANGOON PTE. LTD. (288m, 3-4 mins) — A very short walk for parents with young children, making morning drop-offs much easier.
- XINMIN PRIMARY SCHOOL (876m, 10-11 mins) — A reputable local primary school located within a comfortable walking distance for older children.
- DIMENSIONS INTERNATIONAL COLLEGE (758m, 9-10 mins) — Offers private education options right in the immediate neighborhood.
Healthcare & Wellness:
- JOASH FAMILY CLINIC AND SURGERY (541m, 6-7 mins) — A nearby clinic for general medical consultations and family healthcare needs.
- FHC DIALYSIS CENTRE PTE LTD (564m, 6-7 mins) — Provides specialized medical services within the local vicinity.
- CHIEW CLINIC (574m, 6-7 mins) — Another accessible option for residents to seek medical advice without traveling far.
Shopping & Retail:
- HEARTLAND MALL KOVAN (884m, 10-11 mins) — The main lifestyle hub in the area for groceries, retail shopping, and daily essentials.
- J MART (1016m, 12-13 mins) — A convenient spot for picking up specific household items or specialty goods.
- GIANT EXPRESS - 683 HOUGANG (1141m, 13-14 mins) — Reliable supermarket for fresh produce and late-night grocery runs.
Dining & Food:
- THE BREAD TABLE (519m, 6-7 mins) — Great for residents who enjoy fresh bakes and artisanal breads just a stroll away.
- SIN CHIE TOKE HUAN HAINANESE CURRY RICE (529m, 6-7 mins) — A famous local food spot perfect for a quick and hearty meal.
- LOLAS CAFE (620m, 7-8 mins) — A popular neighborhood cafe ideal for weekend brunch or meeting up with friends.
Highly attractive for: Young Couples, Growing Families, Urban Professionals, Investors
The Florentine demonstrates a stable market presence with a focus on rental activity within the residential sector.
- Transactions: 2 rental transactions in the last 6 months, showing modest rental activity.
- PG Pulse Insight: Rental activity remains modest at The Florentine, with the project maintaining a consistent presence in the market.
Published date: June 2, 2026












