Sim Siang Choon Hardware (S) Pte Ltd

65 6266 6632

Fax: 65 6545 9731



Sim Siang Choon Ltd is one of the leading specialist retailer of bathroom, kitchen and home improvement products in Singapore.

Founded in 1986, the Company has grown to become a major retailer and distributor, boasting a portfolio of exclusive distributorship for 42 brands of bathroom and kitchen products. This ranges from sanitaryware, taps, showers, bathroom accessories, spas, vanity tops, sinks, cooker hood/hobs to shower screens totalling more than 1,000 line items.

As a pioneer in the one-stop concept for bathroom and kitchen products in Singapore, the Company has its main corporate showroom and warehouse facility of 100,000 sq ft at Changi South. In addition to the Group's 25,000 sq ft corporate showroom in Changi South, it has approximately 17,600 sq ft of retail space spread over 3 retail outlets located at Bukit Timah Road, IMM Building and Balestier Road.

On 24th November 1999, the Company was admitted to the official list of SGX SESDAQ.

Brand Names:

BELLAVISTA -- Sanitaryware
CAROMA -- Sanitaryware
CLARK -- Kitchen sinks
DAHLL -- Water closet
ELICA -- Cookers hobs and hoods
ELITE -- Mirrors & hair dryers
EMCO -- Bath accessories
GESSI -- Taps
HEATONS -- Kitchen sinks
KEUCO -- Bathroom accessories
KLUDI -- Taps
NOVELLI -- Taps & fittings
OLIVERI -- Kitchen sinks
PERLA -- Water heaters
ROCA -- Sanitaryware
SIMS -- House brand
STAR -- Sanitaryware
STYLUS -- Bathtubs
VR UNION -- Taps & fittings


21 Changi South Avenue 2

Sim Siang Choon Building

Singapore 486630


  • Office

    21 Changi South Avenue 2

    Sim Siang Choon Building

    Singapore 486630

    Contact 65 6266 6632

    Fax 65 6545 9731