IKEA Catalogue 2011 coming to Singapore households

Home furnishing specialist IKEA is launching the 60th edition of the IKEA Catalogue 2011, which presents 376 pages of ideas, inspiration and solutions to make life at home easier to manage.

Starting August 12, every Singaporean household will receive a copy of the catalogue in their mailbox for free. For the first time, Singaporeans can also download the Singapore edition of the IKEA Catalogue 2011 into their iPad and iPhone from the Application store for free by the end of August.

Thousands of copies of the IKEA Catalogue will also be available in the Chinese language. Starting next month, customers can personally get a copy from IKEA stores, or go online to ask for a copy of the Chinese version.

The IKEA Catalogue 2011 features some of the company’s bestsellers at lower prices. For instance, the popular LACK side table is now offered at a retail price of $12.90, down from $17.90 in 2009. The catalogue does not only boast a range of new pieces of furniture, but also a new approach to colour, use of materials, design and sustainable production.

Initially published in 1951 in Sweden, the IKEA Catalogue is now in its 60th year of publication and is being distributed in 31 countries throughout the world. IKEA Singapore has produced 33 publications of the catalogue since 1978, bringing the IKEA store into homes.