IN one of the best showings recently, visitor arrivals were down 4.5 per cent to 881,000 in July - the smallest annual decline this year.
In comparison, arrivals in June were 8.9 per cent lower year-on-year at 750,000.
But visitor days in July totalled 4.6 million - a year-on-year drop of 11.6 per cent.
Indonesia (169,000), Australia (79,000), China (72,000), India (66,000) and Malaysia (54,000) were the top five visitor-generating markets in July, together accounting for half of all arrivals.
Promotions by airlines and the Singapore Tourism Board (STB), coupled with steep discounts during the Great Singapore Sale, encouraged visitors from Hong Kong, Malaysia and Vietnam. Their numbers were up 18.2, 14.9 and 11.2 per cent respectively.
Arrivals from Japan, South Korea and China declined 2 per cent, 23 per cent and 32 per cent respectively. But the decline was not as steep as in recent months, STB said.
Arrivals from these three markets slumped in June because of the H1N1 flu outbreak.
Meanwhile, gazetted hotel room revenue in July is estimated at $127 million, down 29.7 per cent from a year back.
The average occupancy rate (AOR) dipped 4.5 percentage points to 80 per cent, while the average room rate (ARR) fell 25.3 per cent to $177. Revenue per available room (Revpar) declined 29.3 per cent to $142.
Luxury hotels were the only ones to report an increase in AOR - up 1.6 percentage points to 79 per cent. They also registered the smallest drop in Revpar, down 25.6 per cent to $224.
Mid-tier hotels saw the biggest drop in ARR, down 30.5 per cent to $133. Up-scale hotels saw the smallest decline in ARR, though still a substantial 23.9 per cent decline to $198.
Economy hotels posted the biggest contraction in Revpar, down 36.8 per cent to $62. Their AOR and ARR fell 11.8 percentage points and 26.9 per cent respectively.

