An Electronic Direct Mailer (EDM) is a highly valuable & effective direct marketing tool, as it delivers your marketing/promotional messages direct to the inbox of a potential consumer. Advertisers can also practise segment marketing by blasting to selected members of our opt-in consumer/agent database. We have the capability to track open and click through rates, and this will help advertisers to evaluate the performance of the broadcast campaign and measure ROI.

 

Dedicated EDM

A dedicated EDM is specially designed for clients' services, promotions, events or campaigns etc. EDMs will be blasted to selected target user group based on client's request. Please contact our Ad sales team for more details.

Dedicated EDM
EDM Subject Provided by client, Max. 80 characters including whitespace
Dimension Preferred Width: 600px
Max. Width: 700px
Preferred height: 800px
Max. Height: 1600px
File Size HTML & images file sizes no more than 200KB
Flash Animation Max 20sec per Loop Max 24 fps
Image Format Static images (GIFs & JPGs) ONLY
No Rich Format Elements Allowed (E.g. Animated GIF, Flash or video)
HTML Format Use of < div > tag is NOT allowed, lease use only < table > tags;
Use of MARGIN or PADDING is NOT allowed;
Any external CSS is NOT allowed
Clickthrough URL Provided by client if necessary
Other Requirements ALL images must include both < alt > and < title>
Lead Time 3 working days prior to blasting date if client provides EDM artwork;
5 working days prior to blasting date if client requires EDM desgin from PropertyGuru

Additional Details:

  • Up to a max. of 3 changes is allowed upon receipt of creative material. Clients will receive a test broadcast to have a visual of the final EDM.
  • Any form of changes after creative submission will be subjected to a delay in broadcasting date.
  • EDMs bearing similar visuals/messaging scheduled to blast within the time frame of 1 week should not be allowed. The publisher reserves the right to make any decision at their discretion.


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Shared EDM

In each issue of our monthly Consumer, Investors and Agent Newsletter, we will reserve a special space for up to two featured advertisers and their latest promotion or products. The newsletter will be blasted to PropertyGuru's consumer and agent's database respectively. Please contact our Ad sales team for more details.

Shared EDM
Advertise Subject Provided by client, Max. 50 characters including whitespace
Clickthrough URL Provided by client if necessary
Other Requirements Clients should provide event/promotion/product and company logo images, as well as messages to deliver
Lead Time 7 working days prior to blasting date

Additional Details:

  • Up to a max. of 3 changes is allowed upon receipt of creative material. Clients will receive a test broadcast to have a visual of the final Newsletter.
  • Any form of changes after creative submission will be subjected to a delay in broadcasting date.
  • EDMs bearing similar visuals/messaging scheduled to blast within the time frame of 1 week should not be allowed. The publisher reserves the right to make any decision at their discretion.


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